emarsys, a global leader in cloud-based marketing solutions, together with Econsultancy, a worldwide independent community-based publisher, have released a white paper “Marketing Automation in Asia Pacific - Best Practice Guide”.
It takes an unbiased look at the role of marketing automation software across Asia Pacific (APAC) and covers both, the marketing and technical aspects of marketing automation, as well as the potential uses and benefits for marketing automation across the region.
According to Econsultancy, 21% of Asian companies – both agency and client-side – anticipate increasing investment in marketing automation technology in the coming year. Market watcher IDC predicts the marketing automation sector will reach a value of $4.8 billion in 2015, up from $3.2 billion in 2010.
In addition, company culture is now the most significant obstacle to digital marketing investment in 2013. Around 39% said that this is a top-three barrier to digital marketing spend, significantly up from 26% in 2012.
A major key to success is taking a long-term view, according to emarsys’ Managing Director for APAC, Ohad Hecht:
"As Asia-Pacific quickly moves into digitalisation, companies and brands strive to provide better engagement and experience across email, web, social and mobile channels. Hence next generation marketing needs to be thought of in the context of the full customer lifecycle with a focus on customer lifetime value – it’s only then that organisations will fully reap the rewards of marketing automation. At emarsys, we combine our knowledge, services and insights in a way that makes digital engagement for our clients more meaningful. Therefore we decided to join forces with Econsultancy, an authority within the digital space to offer best practices and our industry expertise to interested parties across Asia Pacific.”
Highlights of the White Paper:
- Benefits of marketing automation include
- increase close/win/conversion rates
- improve market credibility, productivity and accountability
- increase sales productivity, integrated marketing, process maturity
- connecting the dots in the campaign-to-lead process
- How marketing automation is helping Asia Pacific marketers more efficiently and effectively manage customer journeys, speeding up the path to purchase and creating higher lifetime value
- How to get marketing automation off the ground in APAC
About Precious Communications
Our focus is on Corporate Communications, Crisis Management, Reputation Management and Social Media. Combining a clear business-oriented approach with a focus on measurable results, our network of experts helps brands tell their story and tie directly into their overall communications objectives.
We are run out of Singapore and serve clients in Asia Pacific and beyond through our strong links to Europe and North America.
emarsys is the engine of some of the world’s smartest marketing. We have over 1000 clients across the globe, including industry leaders such as Canon, Air New Zealand, Payback, Volvo, and SCMP. Together, we segment and analyse 1 billion customer records and send over 6 billion personalised emails every month through our technology.
Founded in 2000 in Vienna, Austria, emarsys is one of the fastest growing companies in the industry. It now has 400 employees in 13 locations with clients in 120 countries.
Our vision is that consumers will love the way emarsys clients treat and communicate with them and will reward them with unsurpassed loyalty and revenue.