Press release -

McAfee Delivers New Security Suites to Protect Consumers' Devices and Digital Lives

SANTA CLARA, Calif. / SINGAPORE – Sep 23, 2014 – Today McAfee, part of Intel Security, announced its availability of 2015 consumer security suites, with improved protection to safeguard consumers’ ever-evolving digital lives. The new product line includes McAfee AntiVirus Plus 2015, McAfee Internet Security 2015, McAfee Total Protection 2015, and the McAfee LiveSafe™ 2015 service that protects a customer’s data and identity across all the PCs, Macs, smartphones and tablets they own.

To provide comprehensive security for all customers, McAfee AntiVirus Plus 2015, McAfee Internet Security 2015, McAfee Total Protection 2015 and McAfee LiveSafe 2015 service include improved malware protection and an optimized user experience. McAfee recently upgraded its malware detection engine to improve detection and device performance helping to protect consumers against today’s advanced threats. Also, the cross-device product includes the ability to easily add additional devices for protection with just one click.

Additionally, McAfee LiveSafe 2015 service represents the next generation of cross-device protection for consumers to help keep their devices, personal data and identity secure. As the first security suite to include cutting-edge voice and facial recognition authentication, users can safely store sensitive and personal information such as wills, deeds and passports in a secure cloud storage vault. McAfee LiveSafe 2015 service also includes a cloud-based password manager so users can easily manage their online passwords.

According to a recent global McAfee study, Future of Technology: 2025 which surveyed consumers from twelve countries, the average household owns three to seven devices, and it predicts that number will almost double in the next decade. Today, and increasingly in the future, an unprecedented amount of private and personally identifiable data is and will be collected and distributed, especially as more consumers move to using connected appliances and wearable. With this comes increased risk for a host of sophisticated attacks and scams. Given these findings, McAfee continues to deliver new and improved products to meet the growing needs of consumers as they spend more time on connected devices.

“The technologies consumers look forward to having in the future will be even more connected with each other. Security measures would then have to develop accordingly to keep users protected at all times,” said David Freer, Vice President, Consumer, APAC, McAfee, Part of Intel Security. “Because of this, we continue to innovate so that we can protect consumers as they go about their digital lives across their many devices."

For pricing, availability and more information on McAfee LiveSafe 2015 service, please visit www.mcafee.com/livesafe

Note: McAfee and McAfee LiveSafe are trademarks or registered trademarks of McAfee, Inc. in the United States and other countries. Intel is a trademark of Intel Corporation in the US and/or other countries. Other names and brands may be claimed as the property of others.

Topics

  • PR, Communication

Categories

  • mcafee
  • 2015 products launch
  • cyber security

About McAfee

McAfee, part of Intel Security and a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), empowers businesses, the public sector, and home users to safely experience the benefits of the Internet. The company delivers proactive and proven security solutions and services for systems, networks, and mobile devices around the world. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence network, McAfee is relentlessly focused on keeping its customers safe. http://www.mcafee.com


About Precious Communications

Our focus is on Corporate Communications, Crisis Management, Reputation Management and Social Media. Combining a clear business-oriented approach with a focus on measurable results, our network of experts helps brands tell their story and tie directly into their overall communications objectives.

We are run out of Singapore and serve clients in Asia Pacific and beyond through our strong links to Europe and North America.

www.preciouscomms.com


Contacts

Lars Voedisch

Press contact Managing Director & Principal Consultant +65 9170 2470