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Mobile RTB ad exchange Smaato shares expertise in revenue generation with students of NUS School of Computing at the latest student projects showcase

Press Release   •   Nov 19, 2014 10:00 +08

Singapore – November 19, 2014 Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), is partnering the National University of Singapore (NUS) School of Computing in its 5thshowcase of student projects as one of the event’s platinum sponsors.

Called the “School of Computing Term Project Showcase” (STePS), the event aims to bring student projects to the next level by providing them with a platform to take their work beyond the classroom to be further developed and commercialized through industry partnerships. The showcase has helped further develop notable and award-winning programs like mobile food-ordering app BigSpoonand health-monitoring system EzMon.

As part of their support for the 5th STePs, Smaato provided free-for-all seminars to create awareness among participating students on publishing apps and generating revenues through in-app advertisements, and also encouraged more industry players to come on board. To date, there have been more than 20 companies directly involved in these showcases.

“There is so much talent and potential in the local app development community and we wanted to reach out to student developers who, undoubtedly, will drive the direction of the industry,” said Smaato's Vice President of Operations, APAC, Malcolm Wong. “Through our support for events like STePS, we hope to encourage innovation and further develop Singapore’s mobile app industry.”

According to a Nielsen survey, Singapore and Hong Kong have the highest smartphone penetration in Asia Pacific at 87%, with Singapore also having shown strong m-commerce up-take[1]. Smaato’s Global Mobile RTB Insights report for Q3 2014 also shows that Singapore is one of the top APAC countries with percentage uplift in publisher traffic in Q3 2014 over Q3 2013[2].

“We are pleased with the innovative ideas and high quality of work that our students produced in such a short span of time. The projects have also received very positive feedback from our industry partners,” said STePS Coordinator Dr Anand Bhojan, who is a lecturer at the NUS School of Computing. “We would like to thank our generous sponsors, including Smaato, and industry partners for their strong support which has helped make STePS become the self-sustaining event that it is today.”



About Smaato

Smaato is the leading global mobile RTB ad exchange (SMX) helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading mobile RTB ad exchange and Supply Side Platform across 80,000 + mobile app developers and mobile publishers. On the demand side, Smaato globally connects 138+ ad networks and 199+ DSPs.

Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2014, 2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2013, 2012 & 2011) and was named a "company to watch in 2010″ by Financial Analyst Company GP Bullhound.

Smaato's global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced international management team. Smaato's European office is in Hamburg, Germany and the APAC office is in Singapore.

Learn more at, and follow us on Twitter @Smaato and on

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