PRecious Communications snags McAfee, AccessData and PlayMoolah accounts

Singapore, 8 May 2013 — Year-old boutique public relations and social media consultancy PRecious Communications has recently won three new accounts with cyber security giant McAfee, AccessData, a pioneer of digital investigations and litigation support solution – as well as PlayMoolah, an innovation company that designs authentic experiences for children to learn about money

Working previously on a project basis for McAfee, PRecious Communications was appointed as the computer security software company’s official South East Asian PR partner to support tis Consumer and Enterprise business on a retainer basis.

"Although an emerging player in the crowded communications industry, PRecious Communications has surpassed our expectations and continues to impress us on a daily basis by combining strategic insights and strong regional media relations,” said Veranne Wong, Marketing Manager, South East Asia for McAfee.

PRecious Communications has also been signed by AccessData, the leading provider of Computer Forensic and E-Discovery software, and will handle all public relations events in the South East Asian region.

Furthermore, Singapore start-up and multi award winning company PlayMoolah became a client to help shape strategic messaging, community building and international media relations to support its next growth phase.

“PRecious presents a global and dynamic viewpoint in shaping PlayMoolah's communications strategy. We see PRecious as an integral collaborator with us in creating effective messaging, building both community and customer relationships,” commented Audrey Tan, CEO and Co-founder & Chief Dreams Architectof of PlayMoolah.

Some of PRecious Communications’ other clients include brands like Bitsmedia, Evernote, Inmobi, Nevigate and Singapore Institute of Management.

As principal consultant and managing director, Lars Voedisch – previously an Executive Director with Hill + Knowlton and having also worked for Dow Jones, Fleishman-Hillard and DHL - founded PRecious Communications in early 2012 to challenge the existing setup of global network agencies and the rather artificial divide of public relations, marketing and digital disciplines.

Said Voedisch: “One of the factors of PRecious Communications success has been a clear focus on adding value and creating impact, ensuring that all communications efforts are clearly linked to its clients’ business objectives. As such, the services offered include in-depth media analytics, digital integration, media trainings and crisis management.”

”We are passionate about what’s happening in the digital sphere – from web to social media and mobile. As a young company, we love and live by thinking out-of-the-box instead of just using the same old PR tactics over and over again that haven’t really worked for the past decade,” Voedisch, a sought-after speaker and thought leader on social media and PR, added.

As PRecious Communications is quickly expanding its business, it is actually looking at hiring dynamic and creative communicators who want to see how their work actually creates an impact.