Press release -

Risk-free Investments: WhyMoolah’s Investment Module simulates investing for beginners and young adults to learn the basics

Never felt comfortable in investing in stocks? Download the App today to learn more about investment assets and trade shares along the way!

Singapore, 7 April 2014 — Taking the plunge into the complex world of investment can be daunting. Why, when, how and where are all valid questions for first-time investors, and finding the answers can be complicated.  WhyMoolah, Singapore’s first real life simulation App for young adults, offers a simple solution - the release of their new ‘Investment Module,’ which provides an easy-to-understand overview to investing for beginners. Following a recent survey of young adults, which found the biggest barriers to investing were a lack of knowledge on investments and how to begin, the module aims to educate players in a safe, fun and non-threatening environment. It outlines common investment products and their different investment objectives.

(Above: In-app graphic on the steps needed to start trading on the stock market.)

Users may browse through a risk-assessment questionaire so as to gain a deeper understanding of their own risk preferences and on what other investment options are available  in the market that suit them best. The module explains the important technical jargon and the various regulatory processes, and provides a simple overview on common investment products like stocks, bonds, commodities and fixed deposits, with ratings on their complexity, liquidity and investment periods. After the investment decision is made, WhyMoolah calculates the investment amount and additional administrative costs. Users can also decide on the investment amount for one phantom stock.

WhyMoolah’s simple, easy to understand interface simulates the user’s real-life, so they can see how their investments will impact their future. The App allows users to explore the complex world of investing without the associated risks. One can learn from popular personalities in the app – from the mistakes that Singaporeans commonly make, common investment myths and even useful advice. The volatility of the market is simulated through ‘Crash Events’ to powerfully demonstrate the ‘risk versus return’ investment dynamic. 

“Making your first investment may strike many young adults as a complicated endeavour due to a lack of information – this is where the investment module can help educate young adults and correct any sense of misgiving towards investing,” says Audrey Tan, PlayMoolah CEO and Co-founder. “We want to demonstrate that with the sufficient knowledge and some practice, everyone can become savvy investors and accumulate wealth for a better financial future.”

The WhyMoolah app is free for download on the Apple App Store and Google Play. There is also a community page on Facebook (www.facebook.com/whymoolah).


Topics

  • Lifestyle, Fashion, Leisure

Categories

  • whymoolah
  • app
  • investment
  • stock
  • assets
  • playmoolah

About PlayMoolah & WhyMoolah

PlayMoolah is an innovation company based out of Singapore and San Francisco that designs authentic experiences for children and young adults to learn about and how to responsibly handle money. PlayMoolah designs game mechanics to inspire real-world action, giving users the knowledge, skills, and tools needed for financial literacy. PlayMoolah is on a mission to empower the next generation to realize how money can help achieve their goals and create value in the world.

PlayMoolah’s latest App, WhyMoolah, is Singapore's first real-life simulation for young adults. An entertaining mobile app that helps users confront the small and big life decisions in a way that makes money simple to understand. WhyMoolah takes users through the possible life stages from graduation to retirement - where they are confronted by college loans, managing a salary, credit card applications, CPF, tax, buying an HDB, a car and more.  

Find out more at www.playmoolah.com and www.whymoolah.com.


About Precious Communications

Our focus is on Corporate Communications, Crisis Management, Reputation Management and Social Media. Combining a clear business-oriented approach with a focus on measurable results, our network of experts helps brands tell their story and tie directly into their overall communications objectives.

We are run out of Singapore and serve clients in Asia Pacific and beyond through our strong links to Europe and North America.

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Contacts

Lars Voedisch

Press contact Managing Director & Principal Consultant +65 9170 2470