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ThoughtBuzz Enhances Omnio G With DataSift Twitter Analytics

Press Release   •   May 30, 2014 10:22 +08

SINGAPORE, 30th May 2014ThoughtBuzz, the analytics arm of TO THE NEW, today announced integration with DataSift, the leading social data platform that helps to aggregate, process and deliver social data for businesses, to provide advanced Twitter analytics for marketers and analysts. 

As social media has become pervasive in life and business, companies are increasingly looking for ways to connect and engage with consumers through social platforms first. Real-time social media analytics has become a powerful resource enabling businesses to access and analyze social data for business intelligence decisions across functions such as customer service, crisis management, online reputation management, and industry-wide research.

Through the integration of DataSift’s advanced Twitter API and data sources, ThoughtBuzz’s Omnio G users can expect more advanced and relevant analytical capabilities, particularly for Twitter.

Twitter’s usage increased by 30.4% in 2013, and it currently has over 255 million monthly active users.  India and Indonesia are Twitter’s biggest Asian markets, with Indonesia even having one of the highest Twitter penetration rates at about 20%.

Twitter continues to prove itself to be a key channel for interaction between companies and their customers, as well as one for insight mining and market research, making Twitter an important source of data for social media listening.

DataSift integration is a major improvement to Omnio G, as the platform is optimised to make unlimited calls to Twitter and guarantees capture of 100% of firehose data.  Additionally, Omnio G users will gain complete access to Twitter’s historical data to tap upon for historical trends and insights.

ThoughtBuzz will add advanced analysis on top of the Twitter data and provide more comprehensive qualitative and quantitative insights for its clients.  These insights will empower decision makers in their strategy development and help companies maintain relevance in the market.

“Twitter is one of the most popular social media channels in Asia Pacific and worldwide. Guaranteed 100% data coverage and enhanced analysis will allow brand managers to use Twitter not just for content dissemination but to drive key insights to grow their brands and make key marketing decisions,” said Ashok Patro, Chief Operations Officer of ThoughtBuzz.

About ThoughtBuzz:

ThoughtBuzz, social analytics arm of TO THE NEW, delivers insights for businesses with a comprehensive analytics platform and insight solutions such as Full Spectrum Analysis, Social Intelligence Matrix and Digital Audit backed by statisticians, analysts and researchers. It supports 13 languages including English, Chinese, Japanese, Korean, Thai, Bahasa Indonesia and Bahasa Malaysia languages. For more information, visit: and

About DataSift:

DataSift Inc. is the leading social data platform, enabling companies to aggregate, filter and extract insights from the billions of public social conversations on Twitter, leading social networks and millions of other sources. DataSift provides access to both real-time and historical social data to uncover insights and trends that relate to brands, businesses, financial markets, news and public opinion. DataSift has offices in San Francisco, New York, Chicago, and Reading, U.K. For more information, visit

About Omnio G:

Omnio G is an advanced, feature-rich social media analytics platform, that will help organizations listen, discover, measure and engage with today's social and mobile first consumers. Omnio G supports Facebook and Instagram along with all existing social media platforms including LinkedIn, YouTube, Twitter, blogs and forums, review sites like Amazon and CNET and QnA sites like Yahoo Q&A.


Founded in 2010, TO THE NEW is an end-to-end digital services network specializing in SMACK Services - Social, Mobile Analytics, Content and Knowledge. TO THE NEW houses digital brands like ThoughtBuzz, Techsailor, Ignitee Digital, IntelliGrape Software and Tangerine Digital under its umbrella and has rapidly grown to emerge as one of the leading digital service provider, delivering integrated digital solutions to help clients connect with digital consumers and drive tangible business performance.

TO THE NEW employs over 600 people across Mumbai, Delhi, Chennai, Singapore, Manila, Kuala Lumpur, Dubai and Guangzhou. For more information, visit:

About PRecious Communications

Our focus is on Corporate Communications, Crisis Management, Reputation Management and Social Media. Combining a clear business-oriented approach with a focus on measurable results, our network of experts helps brands tell their story and tie directly into their overall communications objectives.

We are run out of Singapore and serve clients in Asia Pacific and beyond through our strong links to Europe and North America.

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