Go ONE MORE with U by Kotex Sport Ultrathins

Kimberly-Clark’s U by Kotex® brand has just announced the launch of a new marketing program in Australia. Aptly named One More, the program encourages young girls to confidently rely on U by Kotex Sport Ultrathins to go that extra mile, or ‘one more’ when exercising.

A first-of-a-kind innovation, U by Kotex Sport Ultrathins have been designed specifically for women who enjoy leading an active lifestyle, but are concerned that their current pad doesn’t provide the protection they need.

The program encourages active girls to do one more during their workout – whether that be one more lap, one more kilometre, or one more minute, with the confidence in knowing that U by Kotex Sport Ultrathins will enable them to forget their pad, feel confident and just concentrate on pushing their workout to the max.

Targeting a young market for whom music plays an important role during their workout, U by Kotex is partnering with digital music service Spotify. Consumers can visit the U by Kotex Sport website where they can develop a customised playlist based upon their song preferences and workout intensity.

The One More marketing program follows the successful launch of the 2015 U by Kotex Sport Ultrathins campaign, a program that has gone from strength to strength.

Further driving the campaign this year are online video advertising, online display ads, a gym partnership with Anytime Fitness, social activity via Facebook and Instagram, Spotify advertising and online sampling.

The U by Kotex One More commercial program is running from mid-May until late July and from October until December.