Let’s Move On with U by Kotex

Kimberly-Clark Australia’s U by Kotex (UbK) brand have announced the launch of a new marketing program Let’s Move On, designed to change the conversation surrounding women’s monthly cycle, denoting that worthy achievements are possible every day.

Current research shows that young women are disengaged from the feminine care category and are tired of the out-dated way some people think and talk about periods. There appears an evident gap in effectively addressing negative perceptions’ about periods, and giving women the confidence to be at their best.

The Let’s Move On program acknowledges that periods are natural, healthy and a part of life and that women achieve amazing things every day and what they achieve in life has nothing to do with periods. The program also encourages young women to try the U by Kotex brand and experience how well the product performs so they can perform too and move on with their day-to-day.

The program is supported through various marketing aspects, including a new TV ad that features several high achieving Australian women including Molly Taylor (a World Champion Rally driver), Nat Segal (an international Big Mountain Skier), and Dark Fair (an up and coming garage/rock/pop duo).

Click to view the new TV ad.