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SilkAir Launches New Inflight Entertainment Offer with SilkAir Studio

Press release   •   May 15, 2014 12:05 +08

SilkAir, the regional wing of Singapore Airlines, has launched its new wireless in-flight entertainment (IFE) system, SilkAir Studio.[1] Complementing the existing overhead system, this new wireless service will provide customers with diverse options for a more customised in-flight entertainment experience. Passengers on SilkAir flights will be able to stream blockbuster hits, short features, as well as chart-topping music to their personal laptops and handheld devices throughout their flights. 

With SilkAir Studio, customers do not need to download a separate mobile app prior to boarding. Once the inflight entertainment system is switched on, customers can enjoy the new programmes on their personal mobile devices, such as laptops, smartphones, and tablets.[2] All these will be provided on a complimentary basis. For flights above two hours, tablets will be offered to Business Class customers.

The launch of this new system comes after a successful trial conducted by SilkAir on one of its aircraft beginning last December. Feedback from customers was generally very positive, with stable technical performance and operating efficiency recorded.

This effort to improve the in-flight entertainment experience for customers is the latest example of SilkAir’s commitment to quality, full-service air travel. It comes alongside service mainstays such as in-flight meals, 30kg baggage allowance, through check-in service, seat selection, and the KrisFlyer frequent flyer programme.

SilkAir Chief Executive, Mr. Leslie Thng, said, “Following the introduction of our new Boeing fleet in February, we are excited to introduce this new wireless in-flight entertainment system, SilkAir Studio, to our customers. It is a service that will give passengers an innovative new way to enjoy entertainment content in the air, using personal devices of their choice to enjoy the latest and greatest programming from our SilkAir library. We have always strived to provide enjoyable experiences, and we are confident that SilkAir Studio will help us to continue delivering on this promise.”

A wide variety of entertainment options will be offered: up to 20 Hollywood and international movies, up to 26 short features, and up to 100 musical albums, all refreshed on a regular basis to ensure there is always something new for frequent flyers. Following the launch, customers can look forward to titles such as The Wolverine, Blue Jasmine, Percy Jackson, Ilo Ilo, and Glee.

[1] Available on all Boeing 737s and will progressively be implemented on most A319 and A320 aircraft by end 2014.

[2] Streaming is enabled on iOS, Android and Windows-based smart phones/tablets. Android users will need to download a specific mobile app from the file server onboard the aircraft.  

About SilkAir

As the regional wing of Singapore Airlines, SilkAir operates the Singapore Airlines Group's narrowbody fleet and extends the Group network by seeding and developing new, exciting destinations in Asia Pacific.

The airline took to the skies in February 1989 as Tradewinds the Airline, before evolving into SilkAir in 1992. In its early days, the airline catered to passengers holidaying in exotic destinations in the region, including Phuket and Tioman. As the carrier developed, regional business destinations such as Phnom Penh, Yangon and Kuala Lumpur were added.

Today, the full service airline operates more than 350 weekly flights to 45 destinations in 12 countries. Recent additions to the network include Semarang (July 2013), Makassar (August 2013) and Yogyakarta (November 2013). SilkAir's network will increase to 48 when Kalibo, Mandalay and Hangzhou commence operations in May 2014 and June 2014 respectively. The airline currently has a fleet of 25 aircraft, comprising 6 A319s and 18 A320s and 3 737-800 aircraft in early February. In August 2012, the airline announced the largest order in its history of up to 68 Boeing 737 aircraft, with firm orders comprising 23 Boeing 737-800s and 31 Boeing 737 MAX 8s.

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