New iOS SDK Compatible with UDID Privacy Policy from Apple

Smaato’s iOS SDK version 5.2 is now available for download from Smaato’s Publisher Portal. The version adheres to privacy guidelines surrounding the use of Unique Device Identifier (UDID). Recently some apps that use UDID were rejected for not complying with Apple’s latest privacy guidelines.

The new Smaato iOS SDK now adheres to these newly enforced guidelines and does not access or transmit UDID, resolving most privacy issues, therefore helping app developers gain quicker app store approval.

To meet advertisers’ demands, developers using Smaato’s monetization platform can now also use Open Device Identification Number (ODIN) or OpenUDID, a free, open source initiative that uses a feature in iOS to share data between applications in order to store a unique identifier.

“Recent changes in privacy and security policies raised some concerns about viable UDID alternatives,” said Smaato CEO and Co-founder Ragnar Kruse. “As a result, Smaato became a founding partner in the ODIN Working Group to help align the industry on the best possible solution. With this latest version of iOS SDK, along with our participation in ODIN, Smaato is well equipped to help the 50,000 developers currently using Smaato technology to quickly react to any changes in industry standards.”

The new iOS SDK grants access to more than 80 ad networks worldwide to serve rich media, display or text ads within applications and mobile websites on iOS devices.

The new iOS SDK can be downloaded here.