Skip to main content

StoreFriendly opens yet another new branch; adds new services; and moves head office to Serangoon

Press Release   •   Sep 18, 2014 12:26 +08

Singapore, September 2014 – storefriendly (, the revolutionary and award-winning franchise-based approach to self-storage and the largest self-storage network in Asia, announces the opening of yet another Singapore storefriendly branch – in Serangoon – and the relocation of its Singapore head office. By moving the head office storefriendly will have access to newer and better office facilities along with training set-up for staff and better presentation and meeting facilities for franchisees. 

Says Group Managing Director Jes Johansen: “We have been growing quickly in Singapore over the last couple of years and with more staff and greater presence we now need bigger and better offices. The Serangoon site offers a great and convenient set-up to show off our business and good facility for our corporate support functions.” 

Serangoon Branch will of course be accessible 24 hours a day, 365 days a week, but will further add new services to the storefriendly suite of storage products. storefriendly will now offer business storage customers additional packing and receiving services, work station space inside storage units, dedicated power outlets, courier and mail services. All customers can of course make use of the complimentary WiFi services. As something new business customers can choose between full a/c or non-a/c storage. Luxury storage services are upgraded with concierge services offered – we bring and deliver and ensure perfect care, convenience and confidentiality. Your own contact person specifically for your storage unit - your Louis Vuitton bags and Hermes scarves never had it so good. 

Jes Johansen adds: “Serangoon branch adds new services to our portfolio and shows that storefriendly is continuously expanding our presence and getting even better storage products to our customers”.

Serangoon Branch will be open on 29 September and reservations and enquiries can be made through the website or via the hotline. 


The Store Friendly Self Storage Group operates 12 branches in Singapore and caters to more than 2,500 customers or 10% market share in just over two years of operation in Singapore. With the unique approach of conveniently located branches in every neighbourhood; latest technology for access and storage control; smaller rooms for on-going and continuous storage use and full air-conditioning storefriendly has proven a run-away success with customers in Singapore.

storefriendly is the pioneer of franchise-based approach to self-storage, with 120 branches throughout Hong Kong, Macau, China, Taiwan and Singapore encompassing 45,000 self-storage rooms and more than 60,000 customers served. storefriendly Self Storage Group provides a one-stop solution to householders and business owners seeking a handy ‘convenience store’ solution to their home or office congestion problems. With its commercial advantage, storefriendly’s unique approach greatly benefits both franchisees and customers alike and has won it the ‘Superbrands Award 2011’ and the ‘Asia Pacific Entrepreneurship Award 2011 and 2012’. The company is a founding member of the Self Storage Association Asia. 

The storefriendly concept is the 7-Eleven of self storage: An extensive network with branches in every neighbourhood means that there is always a storefriendly nearby. All space is air-conditioned so you don't need to worry about the condition of your items even when storing for long-term.

With the right unit size in your neighbourhood with the right storage environment for the right price, we know that you will love the Store Friendly product. In fact we believe that

"Everyone deserves a Store Friendly nearby"

and we are working on opening new outlets every two months with a target of 20 stores by 2015.

Attached Files

PDF document

Comments (0)

Add comment


Agree With Privacy Policy