Today we are proud to introduce and host the second installment of the 2017 Sneaker Exchange. For our first collaboration of the year we link up with our good friends in North Carolina, Social Status. Sneakersnstuff began life in Stockholm and over the past 17 years we have gradually opened stores across northern Europe. Similarly, Social Status started with a single store in North Carolina before expanding around the eastern United States. The Geographical expansion may have served as an ice-breaker, but adidas Consortium challenged us to find further common ground to work together on a sneaker pack. After sharing and developing ideas, we present two models which reflect the changing role of sneakers in both a practical and a wider social sense.
Initially intended as performance footwear for athletes, sneakers have grown in cultural significance; becoming style and design icons in their own right. Conversation developed between ourselves and Social Status on how classic sporting equipment can become iconographic. How it can, over time, gradually be elevated and reimagined, get remade in expensive materials, in silver or gold, and encrusted with jewels or diamonds. That opulence serves as the inspiration behind the colorways here. The result is athletic footwear reimagined in monochrome luxury. The Ultra Boost is the first to get the makeover. adidas’ marquee runner-turned- casualwear sensation is executed in breathable grey/white melange Primeknit upper with leather overlays. It features a taped toe-tip and – as the luxurious highlight – a soft matte suede cage. We have applied the same BOOST™ and Primeknit attributes to the Superstar, giving the old-school basketball silhouette advantages of today’s technology. The result is a lighter, more flexible take on a late sixties hardwood classic.
The adidas Consortium Sneaker Exchange – Sneakersnstuff x Social Status Ultra Boost and Superstar Boost will be available to buy at Sneakersnstuff.com and Sneakernstuff stores from February 8th 2017. More info here.
Since the opening of the first store and their webshop online in 1999, Swedens Sneakersnstuff has become known as one of the world’s best sneaker stores. Not only do they offer adidas Consortium, Reebok Certified Network, Nike Tier Zero, Asics Platinum, Converse Tier Zero, adidas Yzy, Puma Cream and so on – they are also frequent collaborators with various brands. Over the years well executed collaborations with Asics, Puma, New Balance, adidas, Reebok, Nike, Vans, Converse and more has passed through the doors. And there is always something in the works for future projects.