Get the look with stylish, power-packed Cyber-shot™ cameras for spring

• DSC-HX60/HX60V[i] with 20.4 megapixels[ii], 30x optical zoom, Wi-Fi/NFC and GPS[iii]
• DSC-WX350 with 18.2 megapixelsⁱⁱ, 20x optical zoom, Wi-Fi/NFC and 470-shot battery life
• DSC-WX220 with 18.2 megapixelsⁱⁱ, 10x optical zoom and Wi-Fi/NFC
• DSC-W800 with Advanced Flash and Party Mode

Four compact new Cyber-shot cameras from Sony put impressive shooting power and must-have looks into everyone’s pocket.

Whether you’re holidaying, relaxing or partying hard, the new Cyber-shot models give your pictures extra polish with smart features that do the work for you. Forget about tricky camera settings: say hello to fabulous photos and HD video without fuss.

DSC-HX60/HX60V

Get close… and closer still. With its huge 30x optical zoom and svelte dimensions, the super-compact Cyber-shot HX60V makes a great travel partner for fun-packed holidays and intimate encounters with the natural world.

The back-illuminated Exmor R^TM CMOS sensor, premium Sony G Lens and newly developed BIONZ X processor – three times faster than its predecessor – capture spectacular scenes, even in low light. Unique to Sony, a powerful array of latest-generation technologies raise the bar for compact camera picture quality even further. Powerful detail reproduction technology and area-specific noise reduction ensures cleaner, even more natural images with fabulous colours and contrast, even in dim light.

Clear Image Zoom assures crisp, frame-filling 60x close-ups of wildlife or distant landmarks without sacrificing pixel count. And thanks to Optical SteadyShot Intelligent Active Mode, Full HD videos maintain blur-free sharpness and definition at any zoom setting. Even if you’re walking, running or holding the camera at arm’s length, you’ll really see the difference with impressively stable movie footage and a dramatic reduction in hard-to-watch wobbles.

On-board Wi-Fi lets you send photos and videos straight to your smartphone or tablet, while NFC connects effortlessly with compatible mobile devices at a single touch. You can even use your phone as a handy remote controller: perfect for group photos when you don’t want to be stuck behind the camera.

Got a 4K TV? The Cyber-shot HX60V outputs ultra-detailed 4K still images via HDMI to enjoy on your 4K Ultra-HD television. You’ll be amazed by a new world of photo realism on the big screen. And with GPS on boardⁱⁱ, it’s easy to retrace your travels with exciting map views on your PC, documenting exactly where all your photos and video were taken.

The exciting possibilities of Cyber-shot grow with your creative ambitions. PlayMemories Camera Apps enhance your photo experience with a growing range of free and paid apps, spanning artistic effects, utilities and more. Learn more at www.sony.net/pmca/. The DSC-HX60V is also compatible with Sony’s Camera Remote API programme[iv].

DSC-WX350

The WX350 is the world’s smallest and lightest compact camera with a powerful 20x optical zoom[v] and is perfect for attention-grabbing close-ups. Optical SteadyShot with Intelligent Active Mode keeps Full HD videos stable and judder-free, even when you’re zoomed in or holding the camera at arm’s length. For exquisitely detailed shots in any light, the 18.2 effective megapixel Exmor R CMOS sensor is partnered by Sony’s speedy BIONZ X image processing engine.

Beauty Effect automatically retouches portraits – smoothing skin, removing unsightly shine, widening eyes and brightening teeth for flattering results with no editing skills needed.

As featured on the HX60V, on-board Wi-Fi with NFC allows easy image sharing with your mobile at a single touch plus wireless remote control.

With an extra-long battery life – up to 470 shots from a single charge – Cyber-shot WX350 captures more of those precious moments between top-ups.

DSC-WX220

It’s deliciously small, slim and easy to use – but don’t be deceived. The eye-catching DSC-WX220 packs a serious photo punch with its 18.2 megapixel Exmor R CMOS sensor, BIONZ X processor and 10x optical zoom G Lens.

Great-looking photos and Full HD movies are in easy reach, with top-notch features like Optical SteadyShot with Intelligent Active Mode, Picture Effect, Beauty Effect and Wi-Fi/NFC for easy wireless connections. Want to look at your photos in 4K? Just connect directly via HDMI to your 4K TV and enjoy.

DSC-W800

The incredibly easy-to-use DSC-W800 grabs pictures to be proud of with its high-resolution 20.1MP CCD sensor and 5x optical zoom lens.

Ready for some real fun? Party Mode automatically adjusts sensitivity, exposure and colour for vivid memories of those fun evenings. Advanced Flash boosts the camera's sensitivity, effectively extending flash range to make further-away subjects appear brighter. It’s handy for indoor shots or dusk where your camera's built-in flash can struggle to reach the action.

Don’t panic if you’re new to digital cameras – operation’s a breeze for first-time snappers. There’s even a dedicated movie button that’s conveniently placed to start HD video recording without digging through menus.

The Cyber-shot HX60V, WX350, WX220 and W800 compact digital cameras from Sony are available to pre-order now from www.sony.co.uk and go on general sale in Europe from March 2014.

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