Have fun shooting Full HD video and 360 Videos with new-generation Bloggie™ Touch by Sony ‘All-in-one’ web sharing solution with camera, software and Personal Space online service

* Personal Space service has already launched in the UK, with France and Germany scheduled to follow in October 2010.

It’s brilliantly easy to grab great-looking Full HD video clips and still photos with new Bloggie™ Touch by Sony. A radical evolution from first-generation Bloggie™ models, the all-new HD snap camera boasts gorgeous new looks with its slim, rounded body and finely brushed aluminium finish. It’s also the perfect ‘all-in-one’ solution for shooting and sharing life’s special moments, wherever you are.

Available in a choice of vibrant pink, silver and black finishes, the Bloggie Touch is a stylish partner for day-trips, weekend breaks or fun-filled nights out.

The camera’s cool, clean lines are dominated by a big, bright 7.6cm (3”) LCD touchscreen that gives a brilliant view of your photos and video clips. A sleek new user interface simplifies intuitive ‘touch and flick’ enjoyment of your clips and pictures.

Operation is equally straightforward. Just point and shoot to catch the moment: you can even grab still images while video recording continues uninterrupted.

The sensitive Exmor™ CMOS Sensor captures sparkling Full HD videos and crisply-detailed still photos. Picture quality is enhanced further by the bright, high quality lens with F2.8 maximum aperture for clear, low noise images – even when you’re shooting indoors or on overcast days.

Bloggie™ Touch features a versatile autofocus lens with wide angle function. There’s also a new auto macro mode to focus sharply on objects as close as 10cm away. It’s ideal for snapping the menu of that unforgettable restaurant meal or a beautiful flower discovered on holiday.

Bloggie™ Touch also records amazing 360-degree panoramic videos and photos to capture everything that’s happening around you – just clip on the supplied lens adaptor. 360 Videos are now twice the resolution of previous-generation Bloggie™, and low-light video quality is also improved thanks to the Exmor™ CMOS sensor. In addition to fun 360 Video, Bloggie Touch features “free-style shooting” which allows you to capture movie both in landscape and portrait.

Despite its slim, compact size, Bloggie Touch allows nearly 4 hours HD movie shooting time (1280 x 720/30p mode) on its 8GB internal memory. (Continuous maximum shooting time: approx. 29 mins).

After shooting, it’s never been easier to share your favourite photos and clips on the web. Bloggie™ Touch connects instantly to any PC via its flip-out USB arm that also charges the camera’s battery. There are no fiddly cables or software CDs to worry about: hook up Bloggie™ Touch and built-in sharing software launches automatically.

Just drag and drop to upload your favourite moments without fuss to social networks and popular sites like YouTube, Facebook and Flickr. While you’re on the move, it’s easy to tag content with a new ‘Share-it-Later’ function for simple uploads when you’re next online.

Built-in Bloggie software also allows easy uploads to Personal Space, the brand-new online service by Sony for sharing content safely and securely. Once you’ve uploaded your pictures and clips from Bloggie™, just email invited members of your own Sharing Group with a link to your Personal Space. It’s easier and quicker than sending big file attachments via email. Viewing options are widened further by an HDMI port that connects Bloggie™ Touch to any HD television.

The new Bloggie™ Touch MHS-TS20K mobile HD snap camera by Sony is available from the beginning of November 2010.

Key specifications:

*Actual memory capacity is approx. 7.7GB.

Notes

・      Facebook is a trademark of Facebook, Inc.

・      YouTube and Picasa are trademarks of Google Inc.

・      FLICKR and the FLICKR Dots logo are the trademarks and/or registered trademarks of Yahoo! Inc.