PlayMemories Online service expands reach to 9 new European countries with added new features

PlayMemories Online is Sony’s cloud-based photo and video service, which gives you unprecedented experience to easily sync, organize, and recall all your memories.

Unlike other photo sharing services or storage services which compete by storage size, PlayMemories Online provides users with experience that it brings “all memories” (photos) in one place and organizes them intelligently.

The service is currently available in the UK, France and Germany in Europe and will expand to cover nine new European countries by the end of September 2013.

A brand-new ’All Sync’ feature automatically gathers all the photos stored on your smartphone, tablet or PC, uploading them seamlessly to your PlayMemories Online account. They’re stored securely in the cloud in HD resolution – and there’s no limit to the number of photos you can upload. Additionally, you can select your favourite images and movies stored on your mobile or PC and upload them individually in full resolution[i]. Then view your picture library any time, any place on a smartphone, tablet, PC or connected TV.

[i] Up to 5GB of personal space