Pretty as a picture: make an artistic statement with the new BRAVIA™ E4000 series

• Unique ‘picture frame’ design enhances any interior as an elegant artwork
• Picture Frame Mode creates a private art gallery experience, displaying one from 6 pre-installed masterpieces, or any favourite photo
• Three screen sizes and four blend-in frame colours to suit any room

9th April 2008 - The picture perfect BRAVIA™ E4000 series lets you create a personal artistic statement and display breathtaking still images for everyone to enjoy. A radical departure from traditional sets, the newest BRAVIA™ series proves your TV doesn’t have to be a boring black rectangle taking up space when you’re not watching your favourite shows.

The beautifully styled E4000 series makes an elegant addition to any room décor. Inspired by the new Draw the LINE design concept by Sony, its clean, understated lines enhance your environment without distracting from enjoyment of the total viewing experience.

32-inch and 40-inch Full HD models are supplied with a stand, or can be wall mounted to become an integral part of your personal living space alongside other framed works of art. They’re complemented by a smaller 26-inch model – also wall mountable – that’s ideal for freestanding on a desk or table top with family photos.

There’s a choice of four colour frame options to blend effortlessly with contemporary or traditional interiors: Midnight Sky, Aluminium, Pearly White and Dark Walnut.

The E4000 series features Picture Frame Mode, displaying your favourite image on screen to suit your mood or the ambience of the room. Whether you’re socialising with dinner guests or just relaxing, Picture Frame Mode turns your TV screen into a ‘blank canvas’ for displaying treasured images with quality like no other.

By default you can select from a gallery of six artistic masterpieces stored in the television’s memory, ranging from beautiful landscapes to Pop Art and van Gogh.¹

Superb HD quality images are displayed in Picture Frame Mode with lush, warm colours and exquisite detail. In contrast with normal TV viewing mode, image brightness is reduced to mimic a real painting.

Alternatively, Picture Frame Mode is ideal for showing off your favourite photo, whether it’s a family portrait or an unforgettable holiday moment. Images can be displayed from any connected USB flash memory device such as a Micro Vault Tiny that slips discreetly into a socket on the side of the TV set.

When in Picture Frame Mode, power consumption is 35% lower than watching regular TV². For even greater energy efficiency, a timer switches from Picture Frame Mode to power-saving Standby Mode after a preset time – great for people who forget to switch off. This season’s BRAVIA™ line-up is also the most energy efficiency yet from Sony: in Standby Mode the E4000 consumes just 0.19W of power.

As you’d expect, the BRAVIA™ E4000 delivers superb picture quality whether you’re enjoying regular broadcasts, DVDs, movies on Blu-ray Disc™, the latest PLAYSTATION®3 games or HD footage captured with your Handycam® camcorder.

The range-topping 40-inch model features x.v.Colour for displaying an extended, more lifelike colour palette with compatible sources. The same model also supports PhotoTV HD mode, ensuring amazingly lifelike reproduction of still photos from a connected compatible Cyber-shot™ or a compatible α³ digital SLR camera.

“Once again Sony is reinventing ideas about your television’s role in the living room,” says Hiroshi Sakamoto, Marketing and Product Planning Vice President, TV Operations Europe, Sony Europe. “The BRAVIA™ E4000 series blurs boundaries between consumer electronics and fine art. This innovative, gorgeously styled television set looks as good on your wall as the pictures it displays.”

¹ Wheatfield with Cypresses, 1889, Vincent van Gogh / National Gallery, London UK / The Bridgeman Art Library

² in Vivid Mode

³ α is a trademark of Sony Corporation

Please note that this press release is a Sony Europe announcement - for specific information regarding your region please contact your local PR team.

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

PRODUCT: As with all BRAVIA™ TVs, the E4000 series is extremely energy efficient.

Auto shut-off automatically turns off the TV when there is no input signal and enters the standby state. This also happens when there is no operation during a certain period of time. The E4000 series also gives the user a choice of “home” or “shop” modes on first switch-on, with “home” mode having significantly less power consumption than “shop” mode, which is typically the only default setting (intended for very bright environments like shops).

Using an integrated light sensor, the BRAVIA E4000 series can automatically measure ambient lighting levels and dynamically adjust the brightness of the TV, which helps to reduce power consumption in operation.

Power Consumption in Standby Mode is only 0.19 watt (for all screen sizes).

All cover/housing parts >25g are halogen-free, as are the printed circuit boards.

The chemical specifications of flame retardants used in the cover/housing plastic parts are all provided according to the International ISO Standard 1043-4.

PROCESS: To meet the requirements for recycling, all parts used in the production of the BRAVIA™ E4000 series are easily separable.

All plastic parts weighing >100g are made of one material or of easily separable materials. The material codes of all plastic parts >25g are according to the International ISO Standard 11469.

35% of the halogen-free packaging consists of recycled paper and VOC-free ink is used for printing.

The instruction manual is printed on non-chlorine bleached paper with VOC-free ink.

PLANET: Sony is determined to lead the way as a responsible manufacturer. As a company we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions
2. Increasing the percentage of renewable energy used in our manufacturing facilities
3. Minimising the resources used by our factories in manufacturing