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Sony announces pilot Foursquare scheme across Europe

Press Release   •   Feb 09, 2011 09:00 CET

The FourSquare partnership will invite users to visit and ‘check-in’ to stores where the stunning quality and excitement of Sony’s leading 3D BRAVIA TVs, Blu-ray players and PlayStation 3 can be experienced and demonstrated by specially trained Sony promoters. Selected Christmas shoppers who visited the flagship Sony Centre on London’s Tottenham Court Road during the exclusive three day launch event were rewarded with a host of offers on Sony products, including BRAVIA TVs from £299.

The Foursquare promotion is part of a wider campaign by Sony to promote its 3D technology in 2011, proactively highlighting its superior technology and leadership through a variety of on and offline channels. Across Europe, Sony is running a number of special promotions around 3D products. Please visit your local Sony website for more information.

Nick Sharples, Director of Corporate Communications for Sony Europe, said: “Foursquare is the ideal platform on which to promote our 3D offering – the advanced features of the FourSquare service perfectly complement the lifestyle of the connected innovation enthusiasts who will make up the vanguard of the early adopter community for 3D and evangelise it to the broader population. Seeing really is believing when it comes to Sony 3D TVs, so this promotion gives our customers the chance to experience our 3D technology first hand and receive some great offers at the same time.”

This is just the first stop for Sony on the geo-location service. Sony plans to extend the offer to its VAIO laptops and Blu-ray players in the future, whilst also reviewing the use of additional geo-location channelsfor their suitability in the European market.

To find your nearest store, check out our 3D experience locator –
http://www.3dexperiencelocator.co.uk