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Sony’s Guide to Capturing Magical Family Moments

Press Release   •   Jun 10, 2013 10:00 CEST

TOP TIPS:

  • Two thirds of respondents said that knowing the subject of your photo was the key to taking great shots – so if it’s a family or friend then you’re on the right track
  • The photographer’s number one tip for capturing a Magic Moment is to wait for the shot... after the shot - waiting for your family to stop posing is important - ensuring that your camera has a super speedy response time will make sure you don’t miss a second
  • Essential items for the photographers include a tripod, flash and notebook – half of the photographers in the people categories cited these as essential in their kit bag


To celebrate the launch of Sony’s new camera, the

Sony asked the photography finalists, if they could share just one tip what would it be – almost two thirds of respondents said that knowing the subject of your photo was the key to taking great shots – so if it’s a family or friend then you’re on the right track. The photographers insisted that talking to your subject, looking into their eyes and reading their body language will ensure photographs that depict the essence of the people you’re trying to capture.

In addition to getting to know the people you are photographing, the photographers also recommend getting up close to the action, either in person or if that’s not possible with a good zoom on your camera.

In addition to these items, having a good camera that can capture every special moment with your family and friends is vital. The new Cyber-shot™ HX50 camera from Sony gives every scene the colour, detail and clarity it deserves – even at high zoom. Boasting a 20.4MP sensor and built-in image stabilisation, the HX50 delivers beautifully vibrant photos and Full HD videos, even when you’re far from your subject. What’s more it’s the world’s smallest, lightest digital still camera that packs a powerful 30x optical zoom range.