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Dream bubbles and new dimensions at this spring’s Formex

Press Release   •   Nov 03, 2011 08:43 GMT

At Formex, 19-22 January 2012, we’ll be getting in touch with our five senses. This spring’s trend theme “In the mood for a new season” underscores the importance of sensuality: our senses of touch, hearing, sight, smell and taste. Our home is our personal mood board where we collect, arrange and display objects that arouse memories and feelings.

Sensuality, lightness, dreams and our own personal bubble are the season’s key concepts.

“At times when turbulence is unleashed around the world, we find ourselves in search of stability and continuity in our private lives,” says Chicie Lindgren, project manager for Formex. “We appreciate our bonds with other people and social gatherings, but we also long for the opportunity to retreat into our shells – into our own private bubble, filled with all the things that make us who we are.”

Alongside this private bubble, the dream of other dimensions simultaneously comes into being. There’s a growing fascination with spiritual and virtual realms. We lift our gaze towards the unknown, and our sixth and seventh senses come to life…

In interior and exterior design, we’re seeing more of a feeling for the sensual and the tactile, as well as the dreamy and the poetic. Floating and gauzy materials, graceful shapes, three-dimensional effects, transparency and iridescent surfaces.

The colour palette tends towards muted, slightly off-colour pastels, against a background of light, sandy beige and grey tones. Dark graphite grey provides the contrast, while iridescent mother-of-pearl gives the otherwise light, romantic range of colours a modern touch.

The Formex Formidable design prize
The public can vote for one of this year’s Formex Formidable design prizes: the People’s Choice. The nominees can be found at Judging will take place at the end of the year, and the winners will be announced at the Formex press breakfast in January 2012.

The winner of the Formex Formidable design prize will be selected by a jury, and the winner of the People’s Choice award will be voted for via our website.

Formex will be held on 19-22 January 2012 at Stockholm International Fairs. Formex is the meeting place for interior design news, business, trends, knowledge and inspiration. The fair is held twice a year, with 850 exhibitors, 25,000 trade visitors and 850 media representatives.

For more information, visit or contact Lotta Signeul, press officer, by e-mailing or calling +46 (0)8 749 43 79.

Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.

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