Fingertip-memory in inner and outer rooms

Designer and set designer Sahara Widoff was given the assignment to create Stockholm Furniture & Light Fair’s exhibition Temperament, which aims to take the temperature of contemporary Scandinavian design and interior architecture.

“The fashion and interior design worlds are slowly converging, and we can also see a greater number of intersections between art and design. We think this is exciting, and we believe that Sahara Widoff is the perfect person to convey these tendencies in an exhibition,” says Cecilia Nyberg, Project Area Manager for Stockholm Furniture & Light Fair and Stockholm Design Week.

Sahara Widoff is a designer and set designer as well as Conceptual Director at Acne Studios. Her client list includes leading fashion and design companies such as Alexander McQueen, Ann-Sofi Back, Arket and Rodebjer. Sahara Widoff also recently created exhibition set designs for Stockholm House of Culture and the brand-new Swedish Museum of Performing Arts.

“In my work, I often need a story to lean back on. An imaginary scenario or a contradictory circumstance, a feel for the object’s weight and history. I am interested in how every room carries its own poetry; how spaces adapt and are transformed or distorted depending on who is or has been there. I believe the body remembers the feel of a childhood home, a special park or a door handle. Fingertip-memory and only feet on rag rugs. Few things in a home contain as many memories as a rag rug,” says Sahara Widoff and continues, “I imagine the home — the inner room — as a safe place for dreams and fantasy, contrasted by the outer public spaces that are always clamoring.”

For Stockholm Furniture Fair 2019, Sahara Widoff will work with open exhibition spaces reflected against more intimate, closed spaces — secret spaces that are waiting to be discovered and opened. She is striving for a material fantasy that feels both primitive and eternal but still always colored by its era. The feel of different materials and how they can be transformed appeals to her the most.

Temperament is an exhibition that aims to take the temperature of contemporary Scandinavian design and interior architecture. With a focus on both home environment and public spaces, Temperament investigates current trends and tendencies based on the invited creator’s personal perspective and approach.

Stockholm Furniture & Light Fair will be held on February 5-9, 2019, at Stockholmsmässan.

For more information, please visit www.stockholmfurniturefair.com or contact:

Cecilia Nyberg, Project Area Manager, +46 8 749 43 86, cecilia.nyberg@stockholmsmassan.se

Lotta Signeul, PR Manager, +46 8 749 43 36, lotta.signeul@stockholmsmassan.se

Stockholm Furniture & Light Fair is the world’s leading meeting place for Scandinavian furniture and lighting design. Domestic and international visitors will find the most comprehensive selection of Scandinavian furniture, office furnishings, design, textiles, lighting and other interior furnishings for both homes and public spaces. Stockholm Design Week is also running parallel to Stockholm Furniture & Light Fair. www.stockholmdesignweek.com