Formex filled with Nordic Buzz

During Formex this fall, the Victoria Hall at Stockholmsmässan will fill up with Nordic Buzz, a Nordic project for entrepreneurs within the creative industries. Seventy designers have been selected to participate this year in four different areas: Interior Design details; Crafts & Lifestyle products; Fashion, Accessories & Jewelry and Illustration, Artwork & Industrial Design.

Nordic Buzz – New Creative Business is collaboration between Denmark, Finland and Sweden and is being held for the third time, although this is the first time it has visited Sweden. This year the focus is on sustainable products and business ideas.The aim of the project is to offer designers the possibility to develop their businesses, display their products at an international exhibition and meet other designers, exhibitors, purchasers and members of the press.

“Exhibiting at Formex gives the designers a fantastic opportunity to reach a wide audience. It opens up possibilities for new contacts, both nationally and internationally. In addition to matchmaking, which takes place on several levels, the work that is required before, during and after the exhibition makes it a valuable experience,” says Malin Davidson, Marketplace Borås, Swedish project manager for Nordic Buzz.

“Formex actively promotes a platform for young designers in Scandinavia. We are very excited to be able to welcome Nordic Buzz to this fall’s exhibition. We have been working for many years to shine a spotlight on young and unestablished designers, for example through Design Student Selected, Young Designers and in particular our award Formex Nova. It is important for young designers to have an opportunity to exhibit their work, and we offer a unique meeting place where they can meet the entire industry over a period of four days. Many designers have started their careers at Formex and we hope to see many more success stories in coming years. It will be especially exciting this year to meet an even larger group of up-and-coming designers,” says Christina Olsson, Project Area Manager at Formex.

Formex will be held on August 24-27, 2016 at Stockholmsmässan.

For more information, please visit www.formex.se or contact:
Christina Olsson, +46 8 749 44 28, christina.olsson@stockholmsmassan.se
Catarina Oscarsson +46 8 749 43 66, catarina.oscarsson@stockholmsmassan.se

Formex is arranged by Stockholmsmässan and takes place twice a year. It is the leading Nordic meeting place for new products, business opportunities, trends, knowledge and inspiration in the interiors industry. Formex welcomes 900 exhibitors, 24,000 trade visitors and more than 850 media representatives.