Press release -
Formex invites you to the greens of summer in January
Oddcolony is the titillating name of this season's Formex’s combined restaurant, stage, and inspirational exhibition in Hall B. The Oddbirds are the super designers responsible for the design of the dazzling Oddcolony area that will be on site complete with a greenhouse, garden beds, and budding tulip bulbs when Formex kicks off the design year in the middle of January.
They got their inspiration from different spaces in the newly awakened garden.
"This is the time of year when people really start to wish that nature would spring to life again. The desire to let your green fingers come out and scratch the back of your own patch of ground is irresistible,” said Oddbirds.
In Oddcolony, the outdoor furniture has been moved forward—along with the clocks.
“We’re planting seeds, potting up seedlings, and lying in the hammock and just existing. We’re wandering around exquisite compact boutique environments filled with products from the fair and enjoying a delicious lunch in the blooming winter garden. The chirping of birds, the scent of newly opened buds, and the taste of divine spring produce all combine into an intense sensory experience!"
Oddbirds consists of a flock of strange and colorful birds nesting in the same box. They love interior design and development. Their aim is to inspire and stimulate the desire to make beautiful things. They are inspirers, catalysts, visual merchandisers, and carrots. They are stylists, play makers, florists, image creators, and stage managers.
Formex will take place on January 17–20, 2013, at Stockholmsmässan. Formex is the meeting place for innovations, business, trends, knowledge, and inspiration. The fair is held twice a year, with more than 800 exhibitors, 25,000 trade visitors, and 800 media representatives.
Visit www.formex.se for more information, or contact Ida Mlowe, Press Officer, by sending an email to ida.mlowe@stockholmsmassan.se or calling +46 8 749 44 13
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Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.
