Press release -
Hello! – Anatomy of Organizations
The Stockholm Furniture & Light Fair, 7-11 February 2012, will for the second year in a row play host to the combined exhibition and talk show Hello! This project has been initiated in order to promote discussion and provide inspiration regarding the modern workplace.
"Last year, the focus was on meetings and meeting places; this year we are tackling the organization – the office as an organism. You could say, tongue in cheek, that sometimes you can’t see the office for all the furniture. The workplace is created by something more than the sum of the individual rooms, furniture and areas. There is a human dimension and a flow that we want to emphasize," says Sanna Gebeyehu, who is the project developer for Hello! – Anatomy of Organizations.
The installation, which this year covers an area of 180 m², will also provide the setting for the talk show. The set design provides a thematic 3D backdrop, with furniture, textiles, technology, lights and sound from various exhibitors all merging to produce a complete sensory experience. The idea is to design stages where the furniture is put into context, taking as its starting point a multilayered narrative.
The talk show develops the organization theme by hosting a lively and analytical debate with perspective from guests from widely differing backgrounds. Here the idea is to create a forum for representatives from various industries, including designers, behavioural scientists, architects, producers, marketing managers, and so on, who will together shape the work environments, designs and spaces of the future. Sections of the talk show will be filmed and uploaded onto the Internet, making them available to a wider audience.
"In order to make the workplaces of the future successful and inspirational environments, we need to work together towards the same objective. We must talk and interact with one another across industry borders, as well as understand one another's needs and thought processes. It is therefore important that we encourage debate encompassing many different dimensions and experiences providing a wealth of insight," says Sanna.
The Stockholm Furniture & Light Fair takes place on 7-11 February 2012.
For more information, please visit www.stockholmfurniturefair.com or contact Lotta Signeul, Media Information Manager, on +46 (0)8 749 43 79 or lotta.signeul@stockholmsmassan.se
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Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.
