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Nature is back for good! - the theme of Stockholm Furniture & Light Fair’s Trends Exhibition 2016/17

Press Release   •   Dec 07, 2015 12:00 GMT

Stockholm Furniture & Light Fair has invited designer Emma Olbers, interior stylist Susanna Vento and interior stylist Christine Rudolph to create the fair’s Trends Exhibition 2016/17. They will each get to design their own area: the outdoors area, the Teatime & Playtime room and the meeting room, respectively. The theme for all three is Nature is back for good!

Modern man longs for nature. Plants and greenery are taking an increasingly central place in both our homes and public spaces. We are also becoming more aware about what the things around us are made of and how they are being produced. All of this is reflected in the theme of the exhibition, Nature is back for good!

Outdoors area by Emma Olbers, Sweden
Where does it come from and where does it go?
is the heading above Emma Olber’s exhibition. Expressions such as “genuine”, “tactile”, “quality” and “high sense of material” are evident throughout the exhibition.

“My outdoors area is an interpretation of the different interior trends I see right now. At the same time, I want to use the exhibition to raise questions that we should be thinking about, like where does our material come from? Where does it go after? Can it be recycled? Hopefully, through this exhibition, I will be able to help raise the level of responsibility in terms of what material choices are being made by both producers and consumers.”

Emma Olbers, Stockholm, is a designer and creative director. She is extremely committed to sustainable, environmentally friendly production and she actively participates in the entire chain of production. Emma currently works primarily for Asplund, Ire Möbler and Tre Sekel, and she is also an artistic consultant for the latter two.

Teatime & Playtime by Susanna Vento, Finland
Susanna Vento is designing a spacious room where everything happens - meals, relaxation and work. There is space for children to run and furniture that fits a family’s activities - a daybed for relaxing and reading with children and a desk for work and children’s drawings and homework.

“The aim of Teatime is to get the visitor to stop for the moment, relax and enjoy. The aim of Playtime, on the other hand, is to offer a fast tempo filled with cheer and laughter. I want to combine both of these sides of life in a single, beautiful and balanced expression.”

Susanna Vento is an interior stylist from Helsinki. She regularly works with major, well-known brands. Her assignments have included projects for Iittala, Marimekko, Acne Junior, Kvadrat and Samsung.

Meeting Room by Christine Rudolph, Denmark
Christine Rudolph would like to create a collaborative work environment with open spaces. Her design facilitates group meetings as well as slightly old-fashioned private interaction. There is also a lot of greenery, which infuses new energy into the visitor and provides an opportunity to take a deep breath.

“The room will allow visitors to take a break from the stress of daily activities and experience nature’s tempo and silence – while also offering cutting-edge technological equipment.”

Christine Rudolph is an interior stylist who spends her time traveling between large cities in Europe and New York. She has been on assignment for some of the worlds´ leading interior brands and been responsible for the styling of the photo book about the world’s best restaurant – NOMA – which is also located in Copenhagen.

Stockholm Furniture & Light Fair will be held on February 9-13, 2016 at Stockholmsmässan.

For more information, please visit www.stockholmfurniturefair.com or contact:
Cecilia Nyberg, Event Manager, tel +46 8-749 43 86, cecilia.nyberg@stockholmsmassan.se
Lotta Signeul, Press Officer, tel +46 8-749 43 36, lotta.signeul@stockholmsmassan.se

Stockholm Furniture & Light Fair is the world’s largest meeting place for Scandinavian furniture and lighting design. Domestic and international visitors will find the most comprehensive selection of Scandinavian furniture, office furnishings, design, textiles, lighting and other interior furnishings for both homes and public spaces. Stockholm Furniture & Light Fair runs in parallel with Stockholm Design Week. www.stockholmdesignweek.com

World-class meetings
Inspiration and information, business opportunities and new friends. Stockholmsmässan is the largest meeting place in Scandinavia hosting around 70 leading exhibitions and hundreds of national and international congresses, conferences and corporate events every year.
Love to meet you!

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