Under snow cover at Formex

Press Release  •  Dec 21, 2011 10:19 GMT

At Formex, 19-22 January 2012, visitors will be transported to a magical snow-covered world. Formex’s combined inspirational exhibition and restaurant has been designed by Note Design Studio this time.

“Our exhibition Below the Snow has been inspired by the very earliest stirrings of spring, which will actually already have started in mid January when Formex opens. The spring that lies hidden from us as we wander around the winter landscape, but which slowly starts to come to life beneath the snow,” says Johannes Carlström, Note Design Studio.

Feverish activity abounds beneath layers of snow in Below the Snow. Last year’s crops decay to give life and sustenance to this spring’s grass and to tender shoots. Seeds collect energy in order to grow. Visitors are invited to a border land – somewhere between dark and light, melancholy, romanticism, life and death. Just like under the snow, you'll find muted pastels with splashes of blackness and layers of transparency. Here, the leaves lie tightly packed, and dried plants reveal their skeletons through the decomposing covering.

Like Thumbelina, visitors experience a magnified world where stubble fields rise above our heads and field mice sit down to a feast at an endless table.

Note is a multidisciplinary design studio from Stockholm with a focus on innovative interior architecture, product design and design management.

The studio consists of Cristiano Pigazzini, Johannes Carlström, Susanna Wåhlin, Kristoffer Fagerström and Alexis Holmqvist.
For more information, visit www.notedesignstudio.se
 

The next Formex will take place on 19-22 January 2012 at Stockholmsmässan. Formex is the meeting place for news, business opportunities, trends, knowledge and inspiration. The exhibition takes place twice a year, attracting 850 exhibitors, 25,000 trade visitors and 850 media representatives.

For more information, visit www.formex.se or contact Lotta Signeul, Press Officer, lotta.signeul@stockholmsmassan.se or +46 (0)8-749 43 79.

Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.

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