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Distemper printing brings new life to Josef Frank’s wallpaper designs

Press Release   •   Aug 23, 2012 09:53 GMT

Svenskt Tenn has carefully reconditioned all of Josef Frank’s wallpaper prints, in line with
his original designs, while reverting to traditional distemper printing. Two prints will be
added – Söndagsmorgon and Sagoträdet – while Eldblomman will come in a blue color
scheme when the new wallpaper collection is launched August 24.

All prints have been carefully worked through in order to recreate some design features that had
been lost and to adjust colors that had blurred over the years, trying to get as close as possible to
the original designs. This is also the motive for returning to distemper printing.

“From now on we will produce all Josef Frank wallpapers using traditional distemper printing. This
adds a more vibrant feel to the prints and brings us as close to Josef Frank’s intentions that we can
possibly get,” says Thommy Bindefeld, Marketing Manager, Svenskt Tenn.

Svenskt Tenn can now offer a choice of 11 different Josef Frank wallpapers, all colors included.
According to Josef Frank, the same print should not be used for both carpets, wallpaper and
textiles, which is why he designed a number of dedicated wallpaper prints. Sagoträdet and
Söndagsmorgon, created in the 1940s, are now back in production after an extended break, while
Eldblomman for the first time comes in a blue version.

Svenskt Tenn was founded in 1924 by designer and drawing teacher Estrid Ericson (1894-1981). In 1934, she began her lifelong collaboration with Josef Frank, already an internationally well-known architect, urban planner and designer, who had recently left Austria to take up residence in Sweden.

Together, the two laid the foundations for the interior design philosophy that Svenskt Tenn has since come to represent, combining Estrid Ericson's artistic talent and entrepreneurial spirit with Josef Frank's inspired and timeless designs to form what was soon to become a highly successful concept. Svenskt Tenn is owned by the Kjell and Märta Beijer Foundation.

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