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Svenskt Tenn and GP & J Baker launch new textiles after 75 years of collaboration

Press Release   •   Oct 24, 2012 09:17 GMT

Swedish interior design firm Svenskt Tenn and British textile company GP & J Baker have worked together since the 1930s. Now they launch three new prints sourced from GP & J Baker’s archive with colours selected to fit the Svenskt Tenn range.


The brothers George Percival and James Baker were pioneers in textile design, their corporate history stretching back to 1884. Some 40 years later the drawing teacher Estrid Ericson founded Svenskt Tenn in Sweden. In 1934 she began her lifelong collaboration with the architect and designer Josef Frank, and it was through him she was introduced to GP & J Baker’s classic prints on textile and wallpaper.


– Josef Frank himself was very much inspired by GP & J Baker’s designs, and perhaps this is why they work so well together with his own prints. Interiors where colours, shapes and prints are mixed become more exciting than those where everything matches, says Thommy Bindefeld, Marketing Manager of Svenskt Tenn.


In the late 1930s, Estrid Ericson got the exclusive right to sell four GP & J Baker prints and they have remained in Svenskt Tenn’s range ever since. No formal contract was signed, but the agreement has survived, and today three more prints are presented in colour options made exclusively for Svenskt Tenn, to celebrate the collaboration between Estrid Ericson and GP & J Baker.


100 % linen, width 137 cm. Price: SEK 1,200 per meter.

Svenskt Tenn was founded in 1924 by designer and drawing teacher Estrid Ericson (1894-1981). In 1934, she began her lifelong collaboration with Josef Frank, already an internationally well-known architect, urban planner and designer, who had recently left Austria to take up residence in Sweden.

Together, the two laid the foundations for the interior design philosophy that Svenskt Tenn has since come to represent, combining Estrid Ericson's artistic talent and entrepreneurial spirit with Josef Frank's inspired and timeless designs to form what was soon to become a highly successful concept. Svenskt Tenn is owned by the Kjell and Märta Beijer Foundation.

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