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Svenskt Tenn celebrates 90th anniversary with an inspirational magazine

Press Release   •   Sep 04, 2014 08:00 GMT

On October 25, 1924, Estrid Ericsson opened Svenskt Tenn in Stockholm, Sweden. For the upcoming 90th anniversary – that has been in the focus throughout this year in new products introductions and in exhibitions – an inspirational magazine is released.

’’We want to paint a picture of Svenskt Tenn of today and share a selection from our company history, some of which is perhaps less known. For example the fact that Svenskt Tenn is owned by a foundation, and how the contribution from Svenskt Tenn has enabled the foundation to support important causes’’ said Thommy Bindefeld, Marketing Director at Svenskt Tenn.

Journalist Annica Kvint has been the editor of the magazine and Planeta Design did the graphic design and art direction. Other contributors were writers Anita du Rietz, Petter Eklund and Christian Björk, stylist Mikael Beckman and decorator Karin Södergren. There are images by photographers Tobias Regell, Roland Persson, Emil Larsson, and illustrations by Mats Gustafsson.

The magazine, priced SEK 150, is available through Svenskt Tenn’s web shop or the store in Stockholm from September 5. It will also be available for online browsing at www.svenskttenn.se.

Svenskt Tenn was founded in 1924 by designer and drawing teacher Estrid Ericson (1894-1981). In 1934, she began her lifelong collaboration with Josef Frank, already an internationally well-known architect, urban planner and designer, who had recently left Austria to take up residence in Sweden.

Together, the two laid the foundations for the interior design philosophy that Svenskt Tenn has since come to represent, combining Estrid Ericson's artistic talent and entrepreneurial spirit with Josef Frank's inspired and timeless designs to form what was soon to become a highly successful concept. Svenskt Tenn is owned by the Kjell and Märta Beijer Foundation.

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