Valentine's Day (or the true story of love through packaging)

Valentine’s Day means two things: Hearts and Chocolate. Everywhere, in supermarkets, shopping malls, on social media platforms; these iconic symbols are all around us. Beauty and confectionery brands aim to attract the attention of customers on Valentine’s Day with gift-worthy packaging that looks like Cupid designed it. Marketers have good reasons to pay attention to it as well. Valentine’s Day ranks indeed as the fourth largest spending holiday after Christmas, Halloween and Mother’s/Father’s Day. Cosmetic, fragrance and chocolate packaging isn’t going to disappoint shoppers looking for Valentine’s Day gifts. Bags and boxes are covered in pink and red colours and decorated with millions of hearts, flowers and ribbons. Attractive patterns and colourful illustrations decorate bottles, compacts and boxes.

Let's now have a look at some of the nicest Valentine's Day packaging designs! Enjoy!

Kiko Milano

Lindor by Lindt

Hershey’s

Daisy by Marc Jacobs

L’Occitane

Butterfly Parfum by Hanae Mori

Gift boxes by Lush

M&M’s

Too Faced

Spoiler Cushion by Tony Moly

Flowerbomb Collection by Victor & Rolf

Written by

Yulia Karabash

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