Press release -
TouchingLight - newly patented and groundbreaking LED display for in-store marketing
Imagine taking a product off the shelf and a competing brand’s shelf display lights up!
TouchingLight is an LED display which is simply placed on a retailer’s shelf where the price tags normally are. The display briefly lights up and grabs the customer’s attention and then fades away, using little energy and is an unaggressive nonverbal communication. The actual display is LED backlit only, meaning that normal labels of any message can be easily inserted into the display and changed regularly by store staff. The technology is developed in Sweden and is fully patented and ready for global launch in 2015.
TouchingLight can already be found in retails stores across Sweden. Global well-known brands in beverage, dairy, tobacco and foods have opted to go with TouchingLight displays due to their brilliant way of grabbing customers attention at the time of their decision making.
“We were looking for a portable shelf display that would catch the customer’s attention by being lit constantly. However, the life span of the batteries of such a device would be insufficient. By keeping a sustainable mindset, TouchingLight rectified this issue by lighting up for one second after sensing the vibrations from the shelf. One of the many usages for TouchingLight is that it can display whatever message the brand wishes to enhance in their marketing campaign.
We wanted the display to be simple while covering the complex technical side, which was the filtering out the irrelevant types of vibrations on the shelves, caused for example by the normal buzzing sound found in most refrigerators.” - Carlos de la Fe, Inventor, and Chris Magnusson, Director, Swedbrand Ltd."
TouchingLight is a patented technology held by Swedbrand Innovations AB, a part of Swedbrand Group.
If you want to know more about TouchingLight, please contact chris@swedbrand.com
You can also have a look at http://www.touchinglight.se/ where several videos are available.
Photography: Thomas Mc Callion
Related links
Topics
- Technology, general
Categories
- marketing
- touchinglight
- innovation
- technology
- swedbrand
- led display
- in-store marketing
- branding
Swedbrand is a global, strategic packaging innovation company focused on building brands through packaging. Founded in 2006 by Swedish nationals, the company serves international clients in 17 countries from offices in Shanghai (Head Office), Hong Kong, Ho Chi Minh City, London, Stockholm and Tallinn.
