Symplify acquires A/B-testing platform SiteGainer.com

On September 13th, the Swedish Cloud Marketing company Symplify (formally Carma Marketing Hub), used by companies such as Klarna, ICA and Mr Green, acquired the Swedish software company SiteGainer, that provides a complete A/B-testing platform. The platform includes a range of functions (including A/B-testing, multivariate testing, surveys, heatmaps and popups) that aim to increase the conversion rate of websites (no. of completed purchases in relation to number of website users). The platform is highly appreciated among clients and several large companies use SiteGainer including: NA-KD, Lyko, KappAhl, Babyshop and Lekmer.

Ricard Chramer, Founder & CEO of SiteGainer:

“The strategic match between SiteGainer and Symplify is perfect. SiteGainer being uniquely placed to enable the customer to get the most in terms of purchase and sign up, while Symplify enjoys a market leading position in terms of getting the most out of the customers database”

Symplify having recently rebranded from Carma Marketing Hub provide a Cloud Marketing Communications platform to companies such as Klarna, Mr Green, Adlibris and SATS. Positioned globally with offices in Sweden, Hong Kong, Malta, Denmark and Canada, Symplify has enjoyed more than 15 years of growth in the critical marketing automation sector.

Robert Kimber CEO of Symplify:

“We’ve made the strategic decision of acquisition in areas where we feel we have close synergies to our own offering, this affords us agility in development and versatility in use. SiteGainer is an outstanding product, couple that with the growing trend of conversion testing in our own customer base, we were looking at a great opportunity. We believe that A/B conversion testing will soon possess the kind of “Need to Have” factor that marketing automation and compliance have enjoyed over the last 10 years.”