The NHS says the trebling of obesity levels in the UK over the past 30 years has left the nation with the highest level of obesity in Western Europe, ahead of countries such as France, Germany and Spain., and warns half the population obese by 2050. Professor Terence Stephenson in Measuring Up, a report on the nation's obesity crisis by the Academy of Medical Royal Colleges (AoMRC), described the UK as ‘the fat man of Europe’ and added it is no exaggeration to say that obesity “is the biggest public health crisis facing the UK today.”
“These levels of obesity are critical as we known it can lead to heart disease, diabetes and cancer as well as feelings of depression and self-esteem,” said Tanita UK manager Simon Bradley. Speaking as the UK celebrates National Fitness Day on Wednesday, September 27, Simon stresses that obesity is the result of unhealthy eating and activity and lifestyle changes encouraging people to eat less and exercise more can help tackle the problem.
Simon Bradley, a competitive cyclist in his free time, recommends that people wanting get a fitness programme underway should consider investing in a body composition monitor rather than a traditional bathroom scale. “Body fat monitoring is a far better guide to health than weight alone as it shows the pounds made of fat and the pounds made of lean tissue. Measuring the changes in body fat will allow you to make healthy changes to your lifestyle which will benefit the whole family,” he said.
Simon uses Tanita body fat monitors, which are used by the NHS, sports clubs and fitness centres across the UK, both in his own bathroom and local health club. Tanita developed the world’s first body fat monitor and are market leaders in this field, producing highly accurate body fat monitors for both professionals and regular shoppers. Looking beyond scales to products that enable consumers to monitor their own health, Tanita’s goal is to help people enjoy healthier lives.
Tanita 6-point guide to getting fitter
-Avoid being a couch potato, which is not only sedentary but also increases the risk of eating fattening snacks
-Increase fresh fruit and vegetables consumption or salads at every meal
-Replace unhealthy snacks with fruit
-Encourage family activities such as kicking a football around, swimming, or bike rides - or even just walking!
-Get a pet dog and start taking log walks
-Cut down on sugary drinks and treats
Note to Editors:
For further information visit www.tanita.eu
The Tanita body fat monitor range starts at £ £45.95 for the Family Smartscale (BC-730)
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Founded in 1923, Tanita Corporation is an ethical healthcare product manufacturer. Tanita’s core objective is to research and bring to market, technologies that facilitate health monitoring, both for professionals and for the (health-conscious) public. The company produces a complete range of innovative scales encompassing everything from scales for jewellery, baby scales, kitchen scales, professional and consumer scales.
Today, Tanita is the world leader in health monitoring technology. With sales of more than 28 million home-use and professional products, Tanita has proven its superior technology, unique design and high manufacturing standards; earning ISO 9001 certification, CE marking, NAWI, MDD, membership of the JQA (Japanese Quality Association) and FDA clearance.
The Company’s international headquarters are located in Tokyo, Japan, with award-winning manufacturing facilities in Japan and China. It also maintains sister companies in the USA, China and Hong Kong and an EMEA Head Office in Amsterdam, The Netherlands.
After building a highly successful business manufacturing bathroom scales, Tanita focused its research on the links between weight and health. Following extensive research to establish the relationship between excess body fat, heart disease, diabetes and certain cancers; Tanita introduced the world’s first Integrated Body Fat Scale to medical research professionals in 1992. Using this same technology, Tanita then developed the world’s first Body Fat Monitor Scale for personal use in 1994.