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Tanita offers life transforming health monitoring tools to combat rising obesity among adults and children

Press Release   •   Jan 30, 2017 14:10 GMT

Ideal for families, the super compact, lightweight Tanita Body Composition Scale 730 Cross White uses Bio-electrical Impedance Analysis (BIA) technology to ensure full accuracy in showing the impact of your fitness or weight loss programme.

Dubai, January 30, 2017 – With obesity rates in UAE and elsewhere soaring, one of the world’s game-changing health monitoring companies Tanita is showcasing a range of state-of-the art weight management equipment at the Dubai Arab Health show designed to motivate women, kids and men to get back into shape. 

Tanita’s unique health enhancing weight management tools can be seen from January 30 to February 2, 2017 on booth S1.L10 Sheikh Saeed Hall in the Dubai International Convention and Exhibition Centre during Arab Health, the largest gathering of healthcare and trade professionals in the MENA region with 4,400 of the world's leading healthcare companies coming in from 70 countries.

“Japan’s family-owned Tanita has secured a global reputation among doctors, health researchers, weight management providers and gym chains for the accuracy and reliability of its health enhancing equipment,” said Kim Ramessa, Tanita International Marketing Manager. She noted that worldwide obesity has more than doubled since 1980, according to WHO figures, with other reports indicating that up to 36 percent of children and 60 percent of adults in UAE are obese.

WHO says most of the world's population live in countries where overweight and obesity kills more people than underweight. The body adds that childhood obesity is associated with a higher chance of obesity, premature death and disability in adulthood. But in addition to increased future risks, obese children experience breathing difficulties, increased risk of fractures, hypertension, early markers of cardiovascular disease, insulin resistance and psychological effects.

Tanita’s range of health enhancing products, such as its unique body fat scale launched as a world first in 1992 or the top selling MC780 (pictured left), deliver information on an individual’s body fat, muscle mass, metabolic age and much more, all in a matter of seconds. As weight measurement and monitoring technology innovators since 1944, Tanita’s ground breaking research, dedicated service and support has won the trust of industry experts, clinical professionals and consumers around the world and resulted in product sales in the tens of millions.

“Tanita’s focus todayis very much on helping people find long term health benefits by using its equipment both at home and at medical centres, leading gyms chains and through B2B opportunities, all being driven by the company’s sustained expansion into the fitness and wellness markets,” Kim Ramessa said.

For more information, please contact

Kim Ramessa, International Marketing Manager, TANITA Europe B.V.

T: +31 (0)20 5602970

E: kim.ramessa@tanita.eu

Press enquiries to

David Noble, Rocket Content Marketing, London

M: +44 7785 302 694E: david@rocketcomms.com

Visit:http://www.tanita.eu

Founded in 1923, Tanita Corporation is an ethical healthcare product manufacturer. Tanita’s core objective is to research and bring to market, technologies that facilitate health monitoring, both for professionals and for the (health-conscious) public. The company produces a complete range of innovative scales encompassing everything from scales for jewellery, baby scales, kitchen scales, professional and consumer scales.

Today, Tanita is the world leader in health monitoring technology. With sales of more than 28 million home-use and professional products, Tanita has proven its superior technology, unique design and high manufacturing standards; earning ISO 9001 certification, CE marking, NAWI, MDD, membership of the JQA (Japanese Quality Association) and FDA clearance.

The Company’s international headquarters are located in Tokyo, Japan, with award-winning manufacturing facilities in Japan and China. It also maintains sister companies in the USA, China and Hong Kong and an EMEA Head Office in Amsterdam, The Netherlands.

After building a highly successful business manufacturing bathroom scales, Tanita focused its research on the links between weight and health. Following extensive research to establish the relationship between excess body fat, heart disease, diabetes and certain cancers; Tanita introduced the world’s first Integrated Body Fat Scale to medical research professionals in 1992. Using this same technology, Tanita then developed the world’s first Body Fat Monitor Scale for personal use in 1994. 

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