During two weeks in September and October, TePe launched its first brand store at a local shopping mall in Malmö, Sweden. TePe wanted to highlight the fact that by using oral hygiene products, people can keep their smiles healthy throughout life. "Every smile counts" was the premise for the campaign. In the popup store, visitors could measure their smiles in the TePe Smile-o-meter. The bigger the smile, the more TePe oral hygiene products they got for free. During two weeks, almost 4000 smiles were gathered through the TePe Smile-o-meter.
See the case film below.