In connection with the opening of Absolut Vodka's new visitor center, Absolut Home, the leading global vodka company is introducing a striking new, bottle - Absolut Åhus, designed by the Swedish artist Ola Kalnins.
"With Absolut Home in Åhus we invite everyone to experience our local heritage and meet the people that make our vodka so unique. The new Absolut Åhus bottle is a symbol of how proud we are of our legacy and our sustainable production policy, both of which are instrumental in the building of the brand Absolut Vodka,"says Johan Trollnäs, Site Manager Absolut Home.
As Absolut Home opens up its doors, visitors will - for the first time ever - be able to see behind the scenes of one of the world's most iconic brands, and learn all about what it takes to produce an iconic vodka - every step of the way from seed to bottle. To celebrate this landmark occasion, the company decided to produce a one-of-a-kind bottle, designed by visionary artist Ola Kalnins.
"Åhus is the heart of our business,"says Johan Trollnäs. "All of Absolut's production takes place here. Every drop of vodka - and every wheat seed used to make it - comes from this region. Ola has created a fantastic tribute to this with his interpretation of both ‘Spritkyrkan’ (‘The Spirit Church’)and the extensive landscape surrounding Åhus. Ola said that there's always something more waiting to be discovered: and this is a philosophy that ties in closely with Absolut's creative legacy, as well as our constant efforts to improve both our product and our environmental impact," says Johan Trollnäs.
Ola Kalnins is an acclaimed Swedish artist who first gained recognition for his diverse and vibrant street graffiti. Since then, he has received international praise for his innovative use of color in murals, paintings and album covers.
"When I think of Absolut, names like Warhol and Keith Haring come to my mind. Absolut’s relation to art, culture and their values is, in my opinion, truly unique. I couldn’t imagine a more honorable task than to design the ‘Absolut Åhus’ bottle, Åhus being the heartland for Absolut. It was a huge responsibility to take this challenge on. To capture the creative essence and Absolut’s ‘One Source’ story in my own way was tougher than I expected. But now, I’m so relieved, grateful and proud of the end result,"says Ola Kalnins.
Ola’s work has been realized together with the design agencies The Brand Union Stockholm and Destrito, as well as Absolut’s glasswork partner Ardagh Group.
Absolut Åhus will be available for purchase at Systembolaget in Åhus (the government-owned chain of liquor stores) and will be available to order internationally.
A 700ml bottle will cost 249 SEK. The bottle will also be available for viewing at the Absolut Home in Åhus.
You can book guided tours, Absolut Cocktail Master Class and book table at Restaurant Villan at AbsolutHome.com.
For more information and press images, please contact:
Maria Béres, Manager Corporate Communications
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa and Our/Vodka. Absolut Vodka is the world’s fifth largest spirits brand. Every bottle of Absolut Vodka comes from one source, Åhus in southern Sweden. Malibu is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office is located in Stockholm, Sweden. Chairman and CEO is Anna Malmhake. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.