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ABSOLUT TUNE – a sparkling fusion of ABSOLUT VODKA and crisp white wine

Press Release   •   Oct 16, 2012 14:17 GMT

ABSOLUT TUNE is the latest innovation from ABSOLUT VODKA combining crisp white wine and premium vodka. The unexpected blend brings together two elements: a fruit-forward Sauvignon Blanc from the world-renowned Marlborough region of New Zealand and ABSOLUT, the world’s most iconic vodka.

Designed to celebrate life’s greatest moments - ABSOLUT TUNE delivers the perfect blend of sparkle and spirit for any occasion, whether it is a night out, Sunday brunch or an unforgettable evening entertaining at home.

“Our consumers, as well as the ABSOLUT brand, are curious and always seeking new experiences and trends. With ABSOLUT TUNE we are taking the curiosity to a new level creating an industry changing product,” says Jonas Tåhlin, Vice President Global Marketing.

The bottle itself features a stylish white motif that tears away as if unzipped, thus revealing an ornate, golden glass bottle. The body encompasses the chic silhouette of champagne and the classic script of ABSOLUT. Once you pop the cork, a veritable taste awakening fills your

champagne flute with two flavors working together in perfect harmony.

 “ABSOLUT TUNE is a perfect complement to our ever-expanding portfolio and we will continue to be responsive in meeting our consumers’ demands of sophistication and cutting edge premium-ness”, says Tåhlin.

ABSOLUT TUNE is only available in the US market this fall.

Simply enjoy it served chilled in a champagne flute or create your own sparkle and spirit experience with these ABSOLUT TUNE signature cocktail recipes:

Naughty Bellini
1 Part ABSOLUT APEACH
1 Part Peach Puree
Top with Chilled ABSOLUT TUNE
Serve in a Champagne Flute

Bubbly Flower
4 Parts Chilled ABSOLUT TUNE
1 Part Elderflower Liqueur
Garnish with a Lemon Twist

Notes to the editor: TUNE (14% alc. / vol., 28 proof) is available in 750ml for a suggested retail price of $31.99.

For further information, please contact:

Elin Wibell, Senior Manager Corporate Communications, The Absolut Company, +46 (0)70 190 10 41, elin.wibell@pernod-ricard.com


 

The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of ABSOLUT VODKA, Malibu, Kahlúa, Wyborowa, Luksusowa and Frïs. ABSOLUT VODKA is the world’s fourth largest premium spirits brand. Every bottle of ABSOLUT VODKA is produced in Åhus in southern Sweden. MALIBU is the number one coconut-flavoured rum in the world, sold in more than 150 countries. KAHLÚA coffee liqueur is the world leader in its category. As of July 2008, The Absolut Company is a company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the sector. The head office is located in Stockholm, Sweden.

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