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An exquisite new flavour: ABSOLUT CHERRYKRAN – the latest flavour sensation from ABSOLUT VODKA

Press release   •   Mar 12, 2012 10:55 UTC

“We continue to innovate within the flavoured vodka segment," says Nodjame Fouad, Global Marketing Director at The Absolut Company. "Our first forays into flavour – ABSOLUT PEPPAR and ABSOLUT CITRON – came at a time when no other vodka brands had experimented with flavour. We're driven by a passion to invent – to find new and exciting combinations that inspire consumers to sense the infinite possibilities of mixology.”

ABSOLUT CHERRYKRAN has a fresh, fruity and smooth taste with notes of ripe berries and natural sweetness. It has a warm feel, with and a long, slightly sweet finish. As with all members of the ABSOLUT VODKA family, ABSOLUT CHERRYKRAN is made from all-natural ingredients and contains no sugar.

"With ABSOLUT CHERRYKRAN, we've created a unique, modern flavour that brings together the richness of cherries, a smooth hint of white cranberries and the sweetness of plum in a sophisticated spirit that’s ideal for mixing," says Nodjame Fouad, Global Marketing Director at The Absolut Company.

The bottle design for ABSOLUT CHERRYKRAN is orient-inspired, bright and poetic. "Our goal with the design was to convey richness and beauty, and to evoke the effervescent magic of springtime cherry blossoms,” says Global Design Director Anna Kamjou.

ABSOLUT CHERRYKRAN TEA TEASER
5 Parts ABSOLUT CHERRYKRAN
2 Parts Lemon juice
2 Parts Tea syrup
Shake all the ingredients and strain into a v-shaped cocktail glass. Garnish with a Maraschino
cocktail cherry.

ABSOLUT CHERRYKRAN is a very versatile flavour and you can make a sophisticated drink by just adding one ingredient. It mixes very well with cola.

Visit absolutdrinks.com or use our drinks inspiration application for iPhone, iPad or Android for more inspiring drink recipes.

For further information and high-resolution images, please visit press.absolut.com.

For further information, please contact:
Paula Eriksson, VP Corporate Communications, The Absolut Company, +46 (0)70 190 12 07,
paula.eriksson@pernod-ricard.com

Elin Wibell, Manager Corporate Communications, The Absolut Company, +46 (0)70 190 10 41, elin.wibell@pernod-ricard.com

Notes to the editor:

  • The members of the ABSOLUT family are: ABSOLUT CHERRYKRAN, ABSOLUT GRÄPEVINE, ABSOLUT ELYX, ABSOLUT ORIENT APPLE, ABSOLUT WILD TEA, ABSOLUT BERRI AÇAÍ, ABSOLUT MANGO, ABSOLUT PEARS, ABSOLUT 100, ABSOLUT RUBY RED, ABSOLUT APEACH, ABSOLUT RASPBERRI, ABSOLUT VANILIA, ABSOLUT MANDRIN, ABSOLUT KURANT, ABSOLUT CITRON, ABSOLUT PEPPAR and ABSOLUT VODKA.
  • ABSOLUT VODKA was first launched in Sweden in 1879 by Lars Olsson Smith, the man whose portrait is featured in the medallion on each ABSOLUT VODKA bottle.
  • All ABSOLUT VODKA, including its flavored versions, is produced at one source: Åhus in Southern Sweden.
  • ABSOLUT CHERRYKRAN will be available in 50 ml, 750 ml and 1L sizes. The suggested retail price is US$21/750ml.

The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of ABSOLUT VODKA, Malibu, Kahlúa, Wyborowa, Luksusowa and Frïs. ABSOLUT VODKA is the world’s fourth largest premium spirits brand. Every bottle of ABSOLUT VODKA is produced in Åhus in southern Sweden. MALIBU is the number one coconut-flavoured rum in the world, sold in more than 150 countries. KAHLÚA coffee liqueur is the world leader in its category. As of July 2008, The Absolut Company is a company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the sector. The head office is located in Stockholm, Sweden.

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