“MALIBU is the original coconut-flavoured rum with a vibrant Caribbean mindset – and our iconic white bottle is well-known worldwide. But even something great can evolve. And that’s just what we’ve done with the new design,” says Katarina Nielsen, Global Brand Director at MALIBU.
“We’ve refined everything – the logo, symbol and the typography – and the bottle shape itself. The new bottle is more slender with high shoulders, giving it a distinctive, modern feel that appeals to everyone – and emphasizes the unique MALIBU character. It brings to life the energy and warmth of the Caribbean, in a highly contemporary way” says Anna Kamjou, Global Director Design Strategy at The Absolut Company.
The new logo is clean and modern and evokes the free and easy spirit of MALIBU. It captures the inspiring moment when the setting sun meets the beach, and the day opens up into an even better time.
The new bottle is designed to celebrate our spirit. MALIBU is all about spreading the summer feeling, of being carefree and open to good times all the time. Those lucky consumers who have had a sneak-peek at the new bottle say it’s a knockout – more fun, energetic, trendy and contemporary.
So say hello to MALIBU, evolved. The same fresh and clear spirit in a beautiful new bottle promising more shelf-impact, quality and style.
The new bottle will begin shipping in early 2013.
Classic drink recipes from MALIBU:
•50ml (1 part) MALIBU
•100ml (2 parts) cola
•1 dash Angostura bitters
•1/2 fresh lime (chopped)
Muddle the fresh lime with the bitters and
MALIBU in a highball glass. Then fill with
ice cubes and top with cola.
Lick of Sunshine
•50ml (1 part) MALIBU
•100ml (1 part) pressed pineapple juice
•1 whole pressed passion fruit or half lime
Stir MALIBU and pineapple on ice in a highball glass.
Squeeze the passion fruit into the glass and stir to mix. Garnish with half passion fruit and a wedge of pineapple.
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of ABSOLUT VODKA, Malibu, Kahlúa, Wyborowa, Luksusowa and Frïs. ABSOLUT VODKA is the world’s fourth largest premium spirits brand. Every bottle of ABSOLUT VODKA is produced in Åhus in southern Sweden. MALIBU is the number one coconut-flavoured rum in the world, sold in more than 150 countries. KAHLÚA coffee liqueur is the world leader in its category. As of July 2008, The Absolut Company is a company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the sector. The head office is located in Stockholm, Sweden.