Press release -
Smart kitchen appliances and connected bottles
The Absolut Company, leading pioneer and innovator in the wines and spirits industry, announces a partnership with Perfect Company, a leading developer of smart products for the home, to provide ground-breaking ways for adults to craft quality cocktails at home.
“We want to ensure that cocktail lovers have great experiences with our brands, in and out of the home,” said, Jonas Magnusson, Innovation Director at Absolut Vodka. “At Absolut, we truly believe that technology adds convenience for consumers creating quality cocktails at home, and have a history of being early adopters of emerging technologies. Collaborating with a company who also believes that the at-home experience can and should be just as perfect as if being served by a professional, makes sense.”
The first step in this partnership is the release of the “Absolut Classics” recipe pack for the Perfect Drink Interactive Recipe App. This initial collection of recipes includes some of Absolut’s most popular, classic cocktails like the Moscow Mule, the Cosmopolitan, the Espresso Martini, the Bloody Mary and more.
“We share The Absolut Company’s passion for great-tasting cocktails, high quality standards and a commitment to innovation. We’re excited to collaborate with one of the leading spirit brands,” said Darin Barri, co-founder, Perfect Company, “
Alongside the smart kitchen appliances projects, The Absolut Company are also currently running in market pilot projects on connecting the Absolut Vodka and Malibu bottles to the internet.
”Right now we are exploring how our connected bottles can add real consumer value. Connecting to a bottle could be your ticket to unique experiences, for example if you have bought a bottle in a tax-free store at an airport the bottle could grant you access to a lounge, ” said Markus Wulff Digital Business Innovation Manager at The Absolut Company.”
Topics
- Food, Drink
Categories
- absolut vodka
- malibu
- pernod ricard
About The Absolut Company
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa, Wyborowa, Luksusowa and Our/Vodka. Absolut Vodka is the world’s fifth largest premium spirits brand.
Every bottle of Absolut Vodka is produced in Åhus, southern Sweden. Malibu is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office is located in Stockholm, Sweden. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.
About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and PerrierJouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralized organization, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index
About Perfect Company
Perfect Company designs, develops and manufactures smart products to help people create delicious recipes at home, easily. Perfect Drink, Perfect Bake and Perfect Blend Smart Scale and Interactive Recipe Apps guide anyone, regardless of experience, through each recipe to make cocktails, treats, smoothies, soups, dips and more consistently perfect each time. Follow us on Facebook and Twitter. For more information, visit www.makeitperfectly.com.
