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The Absolut Company - new partner to Sthlm Tech Fest: Sthlm Tech Fest strengthens Stockholm as a global digital hub

Press Release   •   Sep 05, 2014 12:44 GMT

Sthlm Tech Fest takes place September 4th and 5th. This is where digital entrepreneurs and investors from around the world gather in Stockholm to find inspiration and discuss growth, the future of media and marketing. Starting this year, The Absolut Company, will be the new partner to Stockholm Tech Fest.

Stockholm Tech Fest has in recent years established itself as a leading venue for start-ups and investors. For two days, entrepreneurs will meet in Stockholm for discussions and meetings. This is the place for networking but also where one can identify which types of start-ups that are heading for success.

“Stockholm is positioning itself as one of the world’s leading digital and creative hubs. Swedish creativity and digital know-how has also played a part in our global success. One of the reasons is an environment that allows for start-ups to become successful internationally. We would like to be part of that environment and for Stockholm to continue to establish itself within creativity and digital innovation since it encourages our future success.”, says Vincent Meunier, Director Digital  and Marketing Analytics for The Absolut Company, and continues:

“Transform Today is the mantra for Absolut Vodka. We want to encourage creativity and inspire people to transform their everyday life. Sthlm Tech Fest is an example of how entrepreneurs use creativity and force to transform and shape a new reality. That is also why it is natural for us to collaborate with Sthlm Tech Fest.”

The Absolut Company is one of Sweden's most internationally awarded companies. The company's marketing of the brand Absolut Vodka has over the years received numerous creative awards, both in Sweden and internationally. Absolut was also one of the pioneers of digital marketing. Although Absolut is an international brand, it is still a brand that is faithful to its Swedish origins. The development of the marketing and the product is still done in Stockholm and Åhus. 99 percent of all Absolut Vodka produced is exported.
For all entrepreneurial spirits the Absolut digital team decided to open up the absolut drinks api: (addb.absolutdrinks.com/docs).

 


The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa, Wyborowa, Luksusowa och Frïs. Absolut Vodka is the world’s fourth largest premium spirits brand. Every bottle of Absolut Vodka is produced in Åhus, southern Sweden. Malibu is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office is located in Stockholm, Sweden. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.

 

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