2016 AC Milan Promotional Campaign -- TOYO TIRES releases interviews with AC Milan manager and players on tire manufacturer’s website

January, 28, 2016 – As part of its partnership with AC Milan, TOYO TIRES has released a new series of video content, ‘Forza Milan! By TOYO TIRES’, in support of the famed soccer club’s success.

URL: https://youtu.be/X696p3faDJU

The new promotional content intertwines messages of support with highlights of glorious performances from players Keisuke Honda, Ignazio Abate, Riccardo Montolivo and Mattia De Sciglio.

This is in conjunction with a series of collaborations that TOYO TIRES has developed with AC Milan to date. December 2015 saw the worldwide release of video ‘Chase in Milan by TOYO TIRES’*, which has already exceeded 7.6 million views (across all platforms) in less than a month – generating a tremendous response with viewers in Japan as well as in China, Eastern Asia, Italy, Russia and the United States.

*URL: https://youtu.be/u3irMAZLe_4

In parallel with this, TOYO TIRES has released on its promotional website behind-the-scenes footage of ‘Chase in Milan by TOYO TIRES’, featuring interviews with the club’s manager and each of the four players. As part of this, Manager Siniša Mihajlović comments on the scene of his shot – in a way that only he can.

Video interviews with manager and players: http://toyotires-milan.com/movie/players/

TOYO TIRES will continue to support AC Milan together with the club’s army of loyal fans:

Sempre con voi ragazzi! (Always with you guys!)

forza milan lotta con il cuore! (Milan, Fight with your heart!)

Avanti rossoneri! (Let's go rossoneri! )