Presenting a behind-the-scenes look at Toyo Tires’ YouTube sensation of 7.3 million views　Exclusive behind-the-scenes look at Toyo Tires-AC Milan YouTube Sensation

11 March, 2015: Toyo Tire & Rubber Co., Ltd. has produced ’BEHIND THE SCENES: AC Milan vs. Super Car by TOYO TIRES’, an inside look at the collaborative work between Toyo Tires and AC Milan’s ‘AC Milan vs Super car by TOYO TIRES’.

■ BEHIND THE SCENES: AC Milan vs. Super Car by TOYO TIRES

http://youtu.be/CewUsqDUOQc

This behind-the-scenes video takes the viewer behind the scenes of a commercial that would go on to reach viral status on various social-media platforms. Enjoyed throughout the world were scenes such as that of the Audi R8 drifting through the streets of Milan, and players of AC Milan dribbling a soccer ball magnificently throughout the streets and rooftops of the city that they represent.

Among other scenes, this behind-the-scenes video gives viewers a glimpse of the footballers performing in an outdoor studio constructed inside the Milanello Sports Centre, as well as a montage of the landscape shot separately and synthesized with the latest 3DCG technology.

Also of value is seeing the stars of AC Milan laughing and having fun between takes.

■About「AC Milan vs Super car by TOYO TIRES」

http://youtu.be/M092PBHytC8

Honda Keisuke and other players of AC Milan dribble and pass a soccer ball to each other throughout the streets and rooftops of Milan with masterful skill as they compete against an Audi R8 that is equipped with “PROXES T1 Sport” high-performance tires. This video was released in November last year, reaching more than an incredible 7.3 million views.

※Total view count from Toyo Tires Channel（5.29 million+ views）,Toyo Tire Europe YouTube account（1.07 million views+), Youku and QQ（1.03 million+ views).

■About Toyo Tires

Toyo Tires is a Japanese tire maker that delivers many types of tires to the global market under the TOYO TIRES brand. The company was established in 1945, and in 2015 will celebrate its 70th anniversary. Founded just prior to the end of World War Two, Toyo Tires had globally expanded and grown its operations along with Japan’s post-war recovery, rapid economic growth and the development of motorization. Today the company manufactures tires and other rubber components for automobiles as well as parts like urethane seat cushions in over 100 countries and regions. Toyo Tires creates original equipment tires not only for Toyota, the world’s largest car maker, but also for Audi, a top sponsor of AC Milan, and U.S. Big Three automaker Ford.