10 YEARS OF TRANSFORMATION

10 years ago, four friends; Harald, Ludvig, Tobias and Didrik joined forces to fulfill their dream of starting a watch company. They named it TRIWA, an acronym of their initial idea to “Transform the Industry of Watches”. Their main vision was to change the way watches were presented and move away from the traditional association with status and mahogany cabinets. By finding new distribution and marketing channels and by making watches more accessible, they managed to get a lot of traction on the Scandinavian markets.

Here we are, a decade later, and TRIWA is distributed on 30 markets, the creative studio in Stockholm has grown from housing “the four” to the ”fantastic thirty”, and the brand now carries more accessories than ever before!

With 36 clocks in and around Stockholm, TRIWA also has the great honour of being Stockholm city time keeper. TRIWA currently has flagship stores in Stockholm, Hong Kong and Tokyo, and new products are constantly finding the wrists and shading the eyes of people all around the world. Nevertheless, TRIWA continues to stay true to its initial vision; to only deign products they would wear themselves.

”A lot has happened since we started the company 10 years ago. Watches are no longer only associated with status and precision and the younger audience has a growing interest in the product. Most of our buyers today see the watch as an accessory rather then the traditional time keeping device. Our offer to this world is quality, Scandinavian design and our will to constantly transform and develop the products we like to wear ourselves”, says Ludvig Scheja, Creative Director at TRIWA.

In the end of October TRIWA will launch a limited 10 year anniversary watch, combining 10 years of transformation.

For more information, please contact:
Ludvig Scheja, Creative Director TRIWA
ludvig@triwa.com
+46 709 948 387