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Design and win! People's Bead contest is live and there is still time.

Press Release   •   Apr 05, 2018 11:48 CEST

Last year's winner was Lily Sun from Hong Kong with her beautiful bead Dancing Dragons

For ten years in a row, Trollbeads has asked fans, design interested and creative souls all over the world to design a new bead and get the chance to win 5000 USD and their own bead in 18K gold. Now is the time to find the new designer of 2018. The competition is already running at full speed, but there is still time to join.

Is the new designer and winner going to be you?

This year, Trollbeads celebrates the 10-year anniversary of the People’s Bead competition. Both designers of the well-known beads and the jury are recruited among the fans of the brand, design interested in general and creative artists. 

First step for the jury is to vote for which designs that will make it to the finals. Again, this year, 24 beads will be in the finals. After this the jury will vote for this year’s winner. The winner of the competition will be awarded with a designer’s fee of $ 5000 and a gold edition of the winning bead. Past winners of the People’s Bead of what we call a crowd sourcing design competition, represent all continents of the world. It is free to participate and all designs will be uploaded on

How it started?

New bead designs are sent to Trollbeads on a continuous basis from fans from all over the world. “In 2009, we decided to develop a concept embracing the many design initiatives, the People’s Bead. We invited all our fans to share their design ideas once a year based on an annual theme. When all contributions have been sent to us, we ask the consumers to vote for their favorite beads. One talented winner receives designer’s fee and a gold version of the winning bead,” says Lise Aagaard, Founder of Trollbeads.

Who can participate in People’s Bead?

“The idea behind the People’s Bead is to include everybody to submit a sketch or a drawing of a unique bead design telling a personal story.


Design phase: is already running at full speed, and all designs must be submitted before April 19.

Voting: From April 11 to May 14 consumers can vote for their favourite designs in two rounds – first for the finals and then voting for the winning bead.

Announcement of winner: On August 24 the winner is announced

In stores: From September 7 People’s Bead 2018 is available online and in stores worldwide

You can follow People’s Bead and all the submissions ‘live’, on 

Trollbeads, a Danish family-owned jewellery brand, was established in 1976 and invented the original bead-on-bracelet concept. At the core of the brand lies self-expression through more than 600 different beads in Sterling silver, 18K gold, glass and gemstones. Trollbeads jewellery is available in more than 30 countries through the company’s own flagship stores, independent retailers, and online at