Skip to main content

Trollbeads goes round!

Press release   •   Apr 26, 2019 09:00 CEST

Five new round Gemstones and two silver pieces are presented with the Go Round! collection.

A new collection with a message from the sea and news from the crust of the earth

The shape of round is seen everywhere. A geometric form and yet so full of symbolism. The sphere stands for completeness, unity, equality and acceptance.

The Go round! collection offers five new gemstones in this new design and shape; round! Born under enormous pressure since the dawn of time, pieces of raw rocks are dug out of the crust of the earth and made into exquisite jewellery of timeless beauty. The new gemstones can be placed on the Trollbeads bracelet for a fresh and contemporary look. Apart from their sparkling beauty, each individual stone has meaning and significance.

These are the five new gemstones entering the collection. Lapis Lazuli that brings matters more clearly to the mind. Malachite is said to be a strong protector of children and travellers, and Labradorite that is believed to bestow strength and constitution upon its wearer. Or why not go for the beautiful green Aventurine – the stone said to be the luckiest of all and which is believed to boost your chance in winning. All new in the Trollbeads collection is the White Moonstone – the stone of new beginnings and with the ability to enhance the intuitive side of the mind.

Framed by the sea

Highly detailed, the Go round! collection brings conches in Sterling silver that lead thoughts to a sunny summer at the beach or maybe a tropical vacation. The conch has different meanings around the world. Universally, the conch symbolizes the celestial motion of the sun, moon, stars and planets across the heavens.

The stunning Conch Pendant for the necklace is a real showpiece, and together with ocean themed beads and colours, it for sure will bring your mind on a journey to a warm and sunny place.

The Framed by Sea silver bead can be worn on a bracelet, hair piece or necklace, either single or combined with a favourite bead – simply slide the stalk through the hole of the bead to join them together.

Even more possibilities

The exquisite craftsmanship of Trollbeads’ jewellery is only truly complete when you match the different components that tell your stories in your own personal way. Because your individuality, the way you live your life and the meaning you attach to each bead is the true beauty of Trollbeads.

The Go round! collection can be mixed and matched with existing and new jewellery - any way you like. The collection is available in stores and online from May 24, 2019.


Round gemstone bead: € 45

Conch pendant € 55

Framed by Sea bead € 45

Bracelet as shown with beads € 1145

Leather bracelet as shown with beads € 1130

Necklace with beads as shown € 565

Hair jewellery comb with beads as shown € 330

Trollbeads, a Danish family-owned jewellery brand, was established in 1976. Trollbeads is the original bead-on-bracelet concept. At the core of the brand lies self-expression through 600 different beads in sterling silver, 18 karat gold, Murano glass, freshwater pearls, amber and gemstones. Trollbeads jewellery is available in more than 30 countries through the company’s own flagship stores, independent retailers, and online at