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Malin Larsson appointed new Sales Director in ABAX

Press Release   •   Jan 09, 2018 10:05 GMT

Malin Larsson now steps into the top sales management team in ABAX and brings with her more than seven years of experience from sales and sales management in the company. She is described as a great leadership talent and received the recognition of this in 2017 by winning the “Leader of the Year” in ABAX.

“I’m both proud and humbled but ready to face the challenges that lie ahead of me as Sales Director of Sweden and Finland. These are two very important markets for us, that combined represent a total of 35 percent of the subscription base in ABAX Group. Even though they are two well established markets, the potential for growth is big and I’m looking forward to working towards new records in 2018”, says Malin Larsson, Sales Director, ABAX Group.

Malin Larsson was appointed in close competition with both Swedish and international candidates. Morten Steinvåg, the Chief Sales Officer in ABAX Group had this to say about the new appointment:

“I am very pleased to welcome Malin on board the team. She has over time shown great abilities as a leader and on an operational level she has delivered consistently strong results. The combination of a strong drive, analytical skills and a go-getter mind-set makes me convinced that she will be able to lift these markets up to new levels and consolidate our Nordic position”, says Morten Steinvåg, CSO ABAX Group.

The description of Marlin Larsson is also shared by the COO of ABAX Group, Bjørn Erik Helgeland.

“Great leaders with great attitudes towards themselves and others is important for ABAX. Malin Larsson has repeatedly shown remarkable leadership skills and a gift of bringing the best out of the people she works with. We are very pleased that she accepted the position”, says Bjørn Erik Helgeland, COO ABAX Group. 

About ABAX

ABAX Group is a Norwegian telematics company and aftermarket solutions provider for commercial and private vehicles. ABAX is currently one of the leading telematics companies in Europe. Additionally, ABAX provides products for Fleet Management, project management and GPS tracking of equipment. ABAX has 450 employees and offices in Norway, Sweden, Denmark, Finland, United Kingdom, the Netherlands, Poland and China. The company headquarters are based in Larvik, Norway. www.abax.co.uk

Image: from left to right

Thomas Kvifte (Sales Director), Frode Sjolander (Sales Director), Malin Larsson (Sales Director), Jonny Hansen (Sales Director) and Morten Steinvåg (CSO)

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