How Acxiom helped Virgin Media create a single customer view

Following a series of mergers, Virgin Media inherited numerous disparate customer databases. To harvest in-depth customer insights, the company needed to establish a single view of the customer across all business areas.  Now, thanks to a centralised customer recognition platform provided by Acxiom, the telecoms and media provider can connect with its customers with precision-targeted communications and relevant offers.

Download the Virgin Media case study by visiting the link below.

http://www.acxiom.co.uk/site-assets/case-study/virgin-media-case-study/