Building on the success of the Allianz Insurance ‘school run’ TV advertising campaign, a refreshed TV commercial is hitting the screens in September to coincide with the start of the new school term.
The popular campaign, which likens the morning school run to a Formula One™ Grand Prix, will show on TV and for the first time in cinemas. In addition, Allianz is partnering with the Mumsnet website to talk about the school run – an issue that creates almost 100,000 conversations on Mumsnet alone.
Through conversations with parents via online channels, Allianz aims to highlight that as the world’s largest car insurer and Formula One™ safety partner, it understands the challenges people face in their everyday lives and has the range of expertise to be able to help them manage when the going gets tough.
Allianz launched its brand awareness campaign last year including TV advertising, multi-media promotion of the company as the A – Z insurer, as well as an online video featuring Formula One™ driver Lewis Hamilton to demonstrate how challenging driving children to school can be.
David Radford, brand director, comments:
“Allianz is one of the fastest growing insurance brands in the UK. Our multi-media approach demonstrates our continuing investment in building a stronger brand which will help us in our ambition to further grow the business.”
The advert is a humorous and empathetic look at the familiar stresses and strains associated with the school run. Set against a car race background, Mums and Dads are seen struggling to cope with the demands of getting their kids to the finishing line to avoid being late for school.
To view the TV advert visit: http://youtu.be/I0rlHGMJ6lQ
Allianz Insurance is one of the largest general insurers in the UK and part of the Allianz SE Group, the largest property and casualty insurer worldwide.