Allianz has appointed David Radford to the newly created role of brand director, UK, as part of its ongoing commitment to making Allianz a household name in the UK.
In his new role, David will lead a co-ordinated approach to brand activity, working across Allianz Global Investors, Allianz Global Corporate & Specialty and Allianz Global Assistance, in addition to his current marketing responsibilities at Allianz Insurance.
David joined Allianz Insurance in 2011 as director, retail market management, and has led the company’s brand strategy development and a new multi-media advertising campaign which has included digital, print, outdoor and television activity. He was also responsible for Allianz’s sponsorship agreement with Premiership rugby team, Saracens and the opening of their new home, Allianz Park.
David commented: “I’m delighted to take on this new role, which reflects the Group's ambition to develop the Allianz brand in the UK, and recognises the shared benefits to be gained from the UK companies collaborating as 'One Allianz'.”
He added: “We have already taken the first steps towards raising our profile in the UK and I look forward to the challenge of building a stronger brand in 2014 and beyond. This is an exciting time to be working at Allianz.”
Prior to his role at Allianz, David was the Group Marketing Director at LV= where he led the successful re-launch of the brand.
Allianz Insurance is one of the largest general insurers in the country and part of the Allianz Group.
Together with its customers and sales partners, the Allianz Group is one of the strongest financial communities. Around 78 million private and corporate customers rely on Allianz's knowledge, global reach, capital strength and solidity to help them make the most of financial opportunities and to avoid and safeguard themselves against risks.
In 2012, around 144,000 employees in over 70 countries achieved total revenue of 106.4 billion euros and an operating profit of 9.3 billion euros (restated on January 1, 2013, due to a change in accounting standard and presentation).
Benefits for our customers reached 89.2 billion euros.