1. Be inspired by what the leading app developers are doing. They may be competition, but you can also learn a lot from them.
2. Be patient. Do you know that it takes around 3-6 months before you can see the fruits of your SEO techniques? Moreover, with the many drastic changes happening in SEO, you need to constantly modify your methods. You will meet similar challenges with ASO. But if you can be patient and persistent, your efforts will be rewarded. I would strongly discourage you from resorting to “black hat” techniques or those that are deemed unethical by experts, such as using a lot of keywords in the app page, as you may be penalized. The app store may also remove your product from their roster.
3. Get genuine reviews. Reviews can do wonders for your app. Not only will they improve your optimization process—which is a huge factor in determining whether you can be part of the elite lists—but they also increase the credibility and trustworthiness of your app. It’s common sense, really. You’ll feel more confident about purchasing an item that others trust. Reviews and ratings, however, should come naturally. You can persuade your users to leave reviews or ratings by including a very short survey form in the app, but you cannot produce fake ones. Perhaps you may fool the system and the users for a while, yet the potentially awful performance of the app will eventually catch on. By then, the negative feedback can be so grave you may not be able to save your app’s reputation.
4. Hire an expert. Would you rather sacrifice a higher chance of success and quality over cost savings? Any good entrepreneur would say no. If you believe you need help, then by all means get one.
5. Learn from the feedback. Never filter feedback, no matter how damaging it can be. Instead, use bad reviews to improve your app’s performance and page layout.
6. Don’t stop. ASO doesn’t happen overnight, and there’s no such thing as ‘end’. As long as you want your app to remain visible and competitive, you should always improve it. Once in a while, the app store may provide some recommendations on how the pages should look and feel. It’s your job to follow these suggestions.